Inner Peace Warrior is a start-up wellness company looking to start from the ground up. Currently looking for marketing students for project opportunities to support various elements of marketing. As an experienced senior marketer, myself, I enjoy working with students to help support them in their career development and provide coaching and mentorship.

Inner Peace Warrior is a wellness business specializing in life coaching, yoga, meditation and energy healing. This solopreneur start-up business currently offers services on-line with aspirations of creating and running in-person classes, retreats and other events and workshops for individuals or groups soon.

The mission of Inner Peace Warrior to offer healing and mindfulness programs and classes to help others discover how to find peace within themselves and in their lives.

PROJECT SCOPE (Phase 1)

Number of Students - 5

Currently looking for a team of students who will help brainstorm ideas and build a marketing strategy that will help grow and engage target markets to successfully launch the business. This is a great opportunity for students to gain valuable experience while proving their expertise to future employers.

The project will include, but is not limited to:

• Perform market research to gain a better understanding of target markets and sector
• Develop a competitive analysis and define pricing for different programs
• Create a prospecting strategy to increase conversion rates and boost sales
• Identify marketing channels that best support the business
• Create an overall marketing strategy to support the business launch and on-going success

Everyone will work together as a team to develop some of the above initiatives as well as plan engagement streams through various channels to achieve the set objectives of the business. Candidates will be pivotal in helping launch the businesses and support the growth and future of Inner Peace Warrior.

Phase 2 – Brand Development & Strategy