Competitor Analysis and Market Research

Project: Complete a competitive analysis and market research This project will include the following but limited to:Target Audience AnalysisA. Demographic Profile (Age, Gender, Location, Income Level)B. Healthcare Needs and ConcernsC. Preferred Communication ChannelsCompetitor AnalysisA. Identification of Competing Healthcare ServicesB. Analysis of Competitors' Offerings and PricingC. Strengths and Weaknesses of CompetitorsService Offering AnalysisA. Description of the Healthcare ServiceB. Unique Selling Proposition (USP)C. Pricing StrategyMarketing ChannelsA. Digital Channels (Social Media, Website, Online Ads)B. Traditional Channels (Print Media, Television, Radio)C. Healthcare Networks and Referral SystemsFeedback CollectionA. SurveysB. InterviewsC. Focus Groups (if applicable)ConclusionA. Summary of Key FindingsB. Recommendations for Marketing StrategyC. Next Steps

Website Development and SEO Implementation

Project: Build our website and implement SEOProject goals:Create a website using wixHelp us drive more traffic and improve our SEO positioning. Keyword analysis to determine relevant search terms to our organizationA strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share

Content Creator

Project: Create content for social mediaProject include: Create a brand strategy for 3 social media platforms: TikTok, Instagram and YoutubeExecute the brand strategy by creating content and postsContent base will be provided by the professiona (OBGYN), your project is to create shorts/reels/posts from this contentCreate a posting calendarUltimately, you will be working on content creation for our organization, that we can use as go-to marketing tools.FLEXIBLE HOURS FOR INTERNS

Videography Support

Project: Create content for Instagram, TikTok, Youtube and website1. Use content provided by a professional (OBGYN) to create visual content2. Experience with video editing is requiredIF APPLIED THROUGH THE RIPPEN LEVEL UP PROGRAM, INTERNS WILL RECEIVE $1400 AFTER COMPLETING THE PROJECT.PLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOUR STUDENTS. THIS IS A VIRTUAL INTERNSHIP AND INTERNS WILL NOT BE REQUIRED TO COME IN PERSON.