Virtual Bike Fit UX Analysis

MyVeloFit provides mobile, video based bike fitting services to cyclists around the world. We would like insights on how user-friendly our website and services are. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. We are particularly interested in the following areas: The registration/sign-up process The checkout process The process of undertaking a mobility assessment and bike fit Troubleshooting issues Finding necessary information

MyVeloFit SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Facebook Ads, Google Ads, Google Analytics, Canva, Instagram, Twitter We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Increased levels of social engagement from our target market Rapid growth of our social media following Boost organic traffic to our site This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.