Digital Marketing Strategy for CDN RegTech Assoc. Awards Event
We want students to help us develop a digital marketing strategy & event marketing plan for the Canadian RegTech Association's 'RegTech Awards' event that will take place in November 2022.We will be looking to engage with the following stakeholders with the marketing strategy / event plan;Technology companies with innovative solutions for the financial services sector in CanadaFinancial institutions that would potentially uses these solutionsThe Regulatory Supervisors that oversee the Banking & Investment industry in Canada The main questions we’d like students to help us answer are the following:Types of content that we could create to attract awareness about the event for the 3 key stakeholders above?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?