Digital Marketing Strategy for CDN RegTech Assoc. Awards Event
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy & event marketing plan for the Canadian RegTech Association's 'RegTech Awards' event that will take place in November 2022.
We will be looking to engage with the following stakeholders with the marketing strategy / event plan;
- Technology companies with innovative solutions for the financial services sector in Canada
- Financial institutions that would potentially uses these solutions
- The Regulatory Supervisors that oversee the Banking & Investment industry in Canada
The main questions we’d like students to help us answer are the following:
- Types of content that we could create to attract awareness about the event for the 3 key stakeholders above?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables should include a Executive level report with recommendations on how to best deliver against the marketing plan for the event
It would also be appreciated if we could have a presentation with an opportunity for us to ask questions of the students that worked on the project deliverables
We would also like the students to help us develop a 'Sponsorship Kit' that we could use to enlist sponsors for the event
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy & event marketing plan for the Canadian RegTech Association's 'RegTech Awards' event that will take place in November 2022.
We will be looking to engage with the following stakeholders with the marketing strategy / event plan;
- Technology companies with innovative solutions for the financial services sector in Canada
- Financial institutions that would potentially uses these solutions
- The Regulatory Supervisors that oversee the Banking & Investment industry in Canada
The main questions we’d like students to help us answer are the following:
- Types of content that we could create to attract awareness about the event for the 3 key stakeholders above?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables should include a Executive level report with recommendations on how to best deliver against the marketing plan for the event
It would also be appreciated if we could have a presentation with an opportunity for us to ask questions of the students that worked on the project deliverables
We would also like the students to help us develop a 'Sponsorship Kit' that we could use to enlist sponsors for the event
- How will you support learners in completing the project?
-
Students will work closely with myself & 1-2 other representatives of the CDN RegTech Association
We could have a combination of online meetings at an agreed upon frequency.
I'm thinking we could create a slack channel, use a Google Group etc;
About the company
- https://canadianregtech.ca
- 0 - 1 employees
- Non-profit, philanthropic & civil society
The Canadian RegTech Association is a non-profit organization focused on solving regulatory challenges through collaborative efforts between key RegTech stakeholders: regulated entities, technology vendors, regulatory bodies, government and professional service providers.
The goal is to facilitate dialogue, raise standards and promote growth and innovation within the Canadian RegTech eco-system. The organization will endeavour to solve regulatory challenges through collaborative discussion and engagement in proof-of-concept initiatives.