Cereal Box Club - Business Plan

Cereal Box Club is Canada's fastest-growing e-commerce cereal business and we're looking to grow the team. We are looking to launch a new business line and would like to involve students in this exciting time as we work to develop a financial business plan and pitch deck. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 1 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 30 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Excel Powerpoint Market Research Summarizing financial goals Summarizing our growth projections (conservative and aggressive) Summarizing business goals Competitive landscape IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* If you're passionate about business, finance, M&A or venture financing this is the perfect opportunity to be a part of a fun-loving and ambitious team. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Avi (avi@cerealbox.ca)

Cereal Box Club - Marketing Strategy

The Intrapreneur will assist with creating a calendar of posts for social media profiles centered around the brand bible and national holidays or themes. Applicants should have strong knowledge of photoshop or similar programs to help develop and tailor content for each medium. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1 TIME COMMITMENT PER STUDENT 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development Branding SEO Develop content using Abode Illustrator and similar graphic design programs Other marketing-related tasks IDEAL ROLES/RESPONSIBILITIES/: * The role is for a Social Media Intrapreneur who will take the lead on developing interactive and compelling creative and copy for all social media channels. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A content calendar of social media posts as outlined above IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/: (English/Français) This project will be provided in English. PROJECT MENTOR NAME/: Steve Marmer

Cereal Box Club - Product Launch Strategy

We want to expand our product offering with a new product offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? - This will be the primary focus of the project. 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market research and data analysis Leading market brands in specific areas Writing, data entry and formatting on Excel, and PowerPoint editing IDEAL ROLES/RESPONSIBILITIES/: * Market analysts x5 who can assist with preparing a report on industry trends and future projections. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A PowerPoint deck supported by an Excel file outlining the market analysis as well as Intrapreneurs' knowledge of the specific market, strengths, weaknesses, growth potential, risks, and suggestions based on the data. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/: (English/Français) This project will be provided in English. PROJECT MENTOR NAME/: Steve Marmer