We want to expand our product offering with a new product offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. What is the total market size for this opportunity?

2. With whom should we partner on manufacturing, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?

3. Who are our closest competitors and how do we differentiate ourselves? - This will be the primary focus of the project.

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?

5

TIME COMMITMENT PER STUDENT

70 hours per student

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Market research and data analysis
• Leading market brands in specific areas
• Writing, data entry and formatting on Excel, and PowerPoint editing

IDEAL ROLES/RESPONSIBILITIES/:*

Market analysts x5 who can assist with preparing a report on industry trends and future projections.

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

A PowerPoint deck supported by an Excel file outlining the market analysis as well as Intrapreneurs' knowledge of the specific market, strengths, weaknesses, growth potential, risks, and suggestions based on the data.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/: (English/Français)

This project will be provided in English.

PROJECT MENTOR NAME/:

Steve Marmer

Selected candidates will be provided with ongoing mentorship and feedback in real-time on the quality of their reports and guidance on how to perform market analysis.