Marketing Strategy Plan

Subject: Applicability of the new European Drone regulations to the world of model aircraft across the EU and EFTA countries. What the project is about?: The rationale for this topic to be promoted is to inform the European Aeromodeller’s community of the practical implications of the new European regulations for their hobby clearly and concisely. Overall Goals for this project: To explain in plain words, and with translations into some European languages how the model aircraft can operate in the open category under the new European Drone Regulations. Emphasise the many aspects aero models are still allowed to do, under the new rules, by this almost 100 years’ old aviation community. We want students to help us build a marketing strategy plan to grow and engage our target audience (see below). We’d like to know how we can maximize use of different channels and/or recur to new ones. Also, get recommendations to improve our messaging towards them.