Online Marketing with Social Media

I would like students to help me create a strategy to promote my unique website, AncientChess.com. I need to create a complete marketing strategy, using the most popular social media outlets, and designing a consistent month-to-month plan for connecting with my potential customers. I have been selling online, at a low level, for the past 18 years, but I have not learned the most effective ways of using my time and resources. I really need objective guidance and help planning to get the word out and continue to engage customers. The main questions we’d like students to help us answer are the following: What are the most direct, time-efficient ways to promote my website and web presence? What social media channels should I utilize? What makes sense as far as online advertising? How can I use images, video and messaging to the best advantage?

Create selling website for exotic chess sets

I need a new, clear and effective selling website. I already have existing sites and selling on eBay (see ancientchess.com for reference), but I need one really good site to show and sell my products. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline.  Build a fully-functioning website, easy to navigate, able to sell products. It must take payments and orders. Easy for me to update and maintain with new products/photos/descriptions.

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Madmimi Content development, including social posts, blog posts, LinkedIn articles, and website copy. Assist with e-commerce platform using Ebay promotional Tools We will plan to communicate with our virtual intern(s) using these communication tools: Email, Zoom Video Primary contact : Rick, Founder