The primary focus for the student will be:

• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
  

Our goal at the end of this experience is:

• Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
  

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Madmimi
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
• Assist with e-commerce platform using Ebay promotional Tools
  

We will plan to communicate with our virtual intern(s) using these communication tools: Email, Zoom Video

Primary contact: Rick, Founder