Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype on the Square Space plaform. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Digital Marketing & Content Creation

Our company advertises many products online for books. We have developed a set of marketing strategies, and we would like you to implement them.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase leads and website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.