Digital Marketing & Content Creation
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our company advertises many products online for books. We have developed a set of marketing strategies, and we would like you to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase leads and website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- Strategies to help us increase the number of visits on our website and leads
- What is the main goal for this project?
-
Our company advertises many products online for books. We have developed a set of marketing strategies, and we would like you to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase leads and website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- Strategies to help us increase the number of visits on our website and leads
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, it is beneficial to be familiar with:
- Business marketing and brand awareness
- Content creation
- Social media channels
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
MIRACLE is an online bookstore that provides a genre of books that explain and introduce real-life medical illnesses, conditions, and circumstances to children. These books are designed to increase low self-esteem in children that are considered different among their peers, family, and community members due to their emotional, mental, or physical conditions. These books are intended to convert bullies into ambassadors for those children dealing with emotional, mental, or physical challenges while reducing suicide and attempted suicide among these children.