- Description
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Ten years ago, Oakville, Ontario mothers Joni Lien and Chris Wood met through the friendship of their grade 2 daughters. Both were managing full-time jobs and caring for their families, and both of them knew that families could benefit from a service that would help them to provide their families with delicious, wholesome home-cooked meals despite hectic schedules. In November, 2005, Joni and Chris decided to change careers, launching SupperWorks, the first meal assembly business in Ontario.
Co-founder Joni Lien says, "We're both busy Moms and we knew all about the pressures of shrinking family time in today's busy world." Joni and Chris were also concerned about the sacrifices in nutrition, taste and quality made by many families drawn to fast foods and TV dinners. "We felt that with SupperWorks, we could bring a healthy, cost-effective and fun solution to the 'dinner time dilemma'."
Over the past ten years, the business grew, and there are now fourteen SupperWorks locations in Ontario. Each location helps to put hot, fresh and nourishing food on the dinner tables of busy families. SupperWorks has recently launched a delivery service, which provides meals from SupperWorks no matter where they live in Canada.
SupperWorks is now solely owned and operated by Joni Lien, the founder and CEO. Joni has received the 2007 Entrepreneur of the Year Award from the Oakville Chamber of Commerce/Rotary Club. The business also received the 2006 Retail Concept Award in recognition of achievements and innovations in its new retail concept from Cadillac Fairview.
SupperWorks has been featured on television shows, including Breakfast Television, CH Morning, Fortune Hunters and "Til Debt Do Us Part." Magazine and newspaper features include Maclean's Magazine, The Globe and Mail, City Parent, and West of the City. - Categories
- Sales strategy
Recent projects
Online Business Strategy
Q1. Review existing digital strategy and make recommendations ie. changes, improvement, new channels etc. Q2. A structured analysis of existing strategy as well as recommendations on how to add/improve. Q3. With today's society busier than ever, SupperWorks is great place for people to get meals to feed themselves and their families. With 3 main options, in-store session, pickup and delivery we have a service that will be helpful to everyone. 20 page report summarizing the analysis and recommendations 20 minute presentation of findings
DeGroote McMaster: Project Planning
SupperWorks is a meal assembly business that provides a full range of services enabling busy working parents and others to assemble nutritious, delicious, wholesome meals for their families in a short period of time. There are currently 10 storefront locations in Ontario which offer a range of meal preparation options to customers. SupperWorks does all the shopping, cutting and ingredient preparation, and provides assembly facilities. Customers may make appointments to prepare meals in their closest storefront location, may have meals prepared to pick up by appointment, and may take advantage of meal delivery. Marketing Campaign to develop our Local Delivery Business A successful project will allow to quickly implement a campaign to attract and retain Local Delivery customers. Add Skills: Marketing in general, Knowledge of Social Media, Search Engine Optimization. What triggers people to buy a product in a crowded marketplace. The mission of SupperWorks is to contribute to the well-being of the community by helping clients make healthy, wholesome food choices, while enjoying more time for family and friends. SupperWorks is a small but growing company that quickly could implement a good solid program that could have big impact as to what ends up on peoples dinner table. Students will be working directly with the decision makers. The student group will complete ~125 hours of work in order to provide the right plan for your project, including risk assessments and mitigations. This work will be presented in a +10-page document, accompanied by a 15-minute presentation.