Strategic Outreach to U.S. College Admissions: Building Bridges for Future Path


Project scope
Categories
Communications Market research Public relations Market expansion Marketing strategySkills
communication research strategic thinking teamwork business presentations professional writing google workspace sales strategy marketing strategiesThe objective of this project is to support Future Path's efforts in reaching U.S. college admissions offices by focusing on one key deliverable: developing a professional outreach toolkit. This project allows learners to apply research, communication, and content creation skills to craft materials such as email templates, presentation slides, and key messaging documents that colleges can use to better understand Future Path's value proposition.
Research and Analysis:
- Identify and compile a list of 20-30 U.S. colleges that align with Future Path's mission and target audience.
- Conduct a brief analysis of each institution to understand their priorities and admission processes for international students.
Outreach Toolkit Development:
- Design 2-3 email templates tailored for different types of institutions (e.g., liberal arts colleges, large universities).
- Create a polished, visually appealing presentation deck that introduces Future Path, its features, and its value to U.S. colleges.
- Draft a 1-page key messaging guide to help standardize communication with admissions offices.
Presentation of Work:
- Compile all deliverables into a final package and present them in a professional report or presentation to Future Path.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Future Path is an innovative matchmaking and scouting platform connecting international high school students with U.S. colleges and universities. The platform enables students to create comprehensive, multimedia profiles showcasing their academic achievements, extracurriculars, and talents, while offering tools like GPA conversion and AI-powered recommendations to enhance their applications. For colleges, Future Path provides advanced filters and matchmaking tools to scout global talent effectively. By bridging the gap between students and institutions, Future Path aims to democratize access to U.S. higher education and empower students worldwide to achieve their dreams.