User Case Study Creation
We are looking to have students interview up to 5 pre-identified customers, in order to put together content pieces describing those customers' experience with our company. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for:Interview schedulingDeveloping the list of questions, with our inputConducting the interviews (virtually) with customersWriting the case study contentPresenting the case studies in a PDF document that uses our brandingFollowing up with the customers to share the final case studies and thank them for their participationCase studies should be no longer than 1 page each.Our objective is to create content that highlights positive customer experiences with our organization, which can be used for multiple purposes. Possible uses for the content:Shared with prospects in the sales processPublished to our blogDownloadable collateral for customers through our CRM platformIncluded in our newsletter in full or in part