Chuzu is ridesharing company focused on choice, transparency and flexibility. The name is a play on the words choose you and is meant to invite the user to make their own decisions, do whats best for them and co-reate the platform they want to see. The logo takes inspiration from the symbol for recycling. The 3 taos represent the 3 main stakeholders on the platform: Riders, Drivers and the community. The constant movement of the logo represents constant change and adaptation as the platform molds to the city as well as the cycling of wealth within the community.