AI-generated Digital Marketing Strategy - Phase II
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of re-positioning the brand as the go-to brand for natural fibers at home.We wish to work with a student who is familiar with using AI in the context of digital marketing & social media and wish to deepen and broaden their knowledge in this field. The objective of this project is to create and implement AI systems that will integrate with our sales & marketing channels and generate a comprehensive 6-months social media calendar plus efficient email marketing sequences. The social media calendar will effectively engage the target audience, promote the brand’s values and products, and drive traffic to the business's website.Phase II:The Phase II of this project will involve reviewing the comprehensive website audit made during Phase I, developing & implementing strategies to drive more traffic and improve the user experience and ultimately improve significantly the KPIs performance of the site.The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance.Key tasks include:1- reviewing the comprehensive website audit and identify the major technical and content-related issues of the site.2- Developing and implementing a digital strategy to improve the various KPIsThis digital strategy may include The creation and promotion of engaging content to attract and retain website visitors.Using social media platforms to drive traffic to the website.3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.
Organizational Policy and Disclosure Documents Development for Shoo-Foo Eco Linens
The main goal for the project is to develop a series of organizational policy and disclosure documents that align with Shoo-Foo Eco Linens' mission and B-Corp obligations. This will involve creating policies and documents that reflect the company's commitment to reducing toxins in the environment and promoting eco-sustainable products. The documents should cover areas such as environmental impact, supply chain transparency, fair labor practices, and community engagement.
Boosting Shoo-Foo Eco Linens' Online Presence
Shoo-Foo Eco Linens, a company specializing in eco-friendly linen products, aims to significantly increase its website traffic and conversion rate within the next 90 days. The current challenge is to enhance the company's online visibility and attract more potential customers to the website.This project will involve reviewing a recent comprehensive website audit, and to developing & implementing strategies to drive more traffic, improve the user experience and ultimately improve significantly the KPIs performance of the site.The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include:1- Reviewing a recent comprehensive website audit and identify the major technical and content-related issues of the site.2- Developing and implementing a digital strategy to improve the various KPIs: Sales Performance, Customer Behaviour, Website Performance, Marketing Performance, Operational Performance.This digital strategy may includes:Creating and promoting engaging content to attract and retain website visitors.Utilizing social media platforms to drive traffic to the website.3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.
Digital Marketing Strategy: Creating a 6-months Social Media Calendar
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?Are we targeting the right audience? If not, which audience should we be engaging?What social media channels should we utilize?What types of content should we share on social media channels?How should we tell Shoo-Foo's story better in order to reach and engage our audience?
Blogging
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.
Social Enterprise B-Corporation Certification Plan
To achieve B-Corporation certification, our company must receive a minimum score on social and environmental performance. This is an online assessment that is overseen by the independent body that certifies B-Corporations (the B Lab). The assessment covers our entire operations and measures our impact in governance, workers, community, the environment, as well as our products and services. We also must integrate sustainability commitments to stakeholders into our governing documents. Shoo-Foo has already started completing the B-Corp assessment. Before submission, we need to review the current content and complete a few missing sections. We would like to work with a student who is familiar with the B-Corp concept and wants to deepen their knowledge through practical experience.
Customer Journey Mapping
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.This will involve several different steps for the students, including:Conducting background research on customer journey mapping, our products and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.
Analyzing Industry Data
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry. We are also in the process of growing our products line and re-positioning the brand. In short, we are in a period of transition. We would like to collaborate with students to identify key market trends and assist in our go-forward plans.This will involve several different steps for the students, including:Familiarizing themselves with our products, target market, and industry.Analyzing growth trends, stagnation patterns and decline analytics.Identifying areas of promising innovation and areas that are slowing down.Bonus steps in the process would also include:Recommending strategies to best re-position our company in the eco healthy global market.
SEO and Digital Strategy
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.Our team is looking to significantly improve the SEO optimization of our website to reach 2 major goals: 1) improve the speed of the site 2) increase organic traffic to the site. To do this, we hope to run an SEO audit of our website, and fix and/or the issues and weakness.This will involve several different steps for the students, including:Technical SEO:Crawl Errors:- Use Google Search Console (or other tool) to identify and fix crawl errors.- Check for broken links and ensure proper redirection.Website Speed:- Analyze website speed.- Suggest actions to improve website speed and reduce load times.- Implement few of those actions.Mobile-Friendliness:- Ensure the website is mobile-friendly and provides a good user experience on various devices.- Fix issues, if needed.On-Page SEO:Keyword Optimization:- Analyze current keyword usage and identify relevant keywords for the home linens industry.- Optimize meta titles, descriptions, and headers with targeted keywords.Content Quality:- Assess the quality and relevance of existing content.- Suggest improvement to the content structure.- Suggest types of content to be added to the site in the future.Internal Linking:- Review internal linking structure to improve navigation.- Suggest internal links to relevant pages using natural anchor text.URL Structure:- Ensure clean and SEO-friendly URL structures.User Experience and Design:Navigation:- Evaluate website navigation for a smooth user experience.- Improve the organization of categories and products, if needed.- Optimize images and multimedia elements for faster loading.- Suggest actions to improve the user experience.Off-Page SEO:Backlink Analysis:- Evaluate the quality and quantity of backlinks to the website.- Disavow toxic or spammy backlinks using Google Disavow Tool.Google Analytics:- review Google Analytics to track website performance.- Suggest improvement to the site based on Google Analytics data.
New Website Construction
Shoo-Foo Eco Linens is an online retailer of eco-friendly bath and bed linens made from organically grown bamboo. We create, promote and sell sustainable home linens to help reduce toxins in the environment since 2007.A website is the first digital impression and we want to make sure it's a great one. Our objectives and success criteria are: - build a modern website that is optimized to achieve a high percentage of purchases. - integrate the latest online closing & upsell techniques available which have been proven to increase the chances that a visitor will purchase. - ensure that the users are finding what they are looking for quickly and with ease. - Create a brand that reflects everything we want potential customers to know and remember about our business. We are looking for a passionate and creative person to play a part in our collaboration and help us to achieve our goals. Each student will deliver a minimum of a 5-page website tailored to your organization.