Beneficial Land Management Practices to Support Species at Risk in Alberta from a Rural Residential Landowner Perspective

In this project students will thoroughly explore beneficial land management practices that can be effectively implemented by rural residential landowners (non-agricultural: acreages, hobby farms, and recreational properties) in Alberta, which will significantly support the recovery of species at risk.

Market Strategy to Secure CLR's Competitive Edge

Land Stewardship Centre seeks to enhance CLR's market position by analyzing the competitive landscape and developing a sustainable B2B marketing plan. The project aims to identify key competitors, assess their strengths and weaknesses and understand market trends that could impact CLR's long-term viability. By leveraging classroom knowledge in market analysis and strategic planning, learners will explore innovative marketing strategies that align with CLR's sustainability goals. The project will involve researching current market dynamics, identifying potential threats and proposing actionable strategies to mitigate these threats. The ultimate goal is to create a comprehensive marketing plan that ensures CLR's competitive edge and supports its mission of sustainable land stewardship.

Expanding CLR Functionality Through Market Research

Land Stewardship Centre aims to ensure that its Conservation Land Registry (CLR) platform remains relevant and appealing to its users. The project involves conducting comprehensive market research to identify current and potential user needs. By understanding these needs, the project seeks to enhance the CLR's features, making it more user-friendly and effective. The research will focus on gathering data from existing users and potential clients to identify trends, preferences and areas for improvement. The goal is to align the platform's functionalities with user expectations and inform the development of new features, thereby increasing user satisfaction and engagement. This project provides an opportunity for learners to apply their knowledge of market research methodologies and data analysis in a real-world setting.

Marketing Strategy To Grow Client List and Scope

Land Stewardship Centre aims to broaden the client base for its Conservation Land Registry (CLR) by reaching out to new sectors, specifically environmental consulting firms, conservation organizations and government agencies. The project involves developing a targeted marketing strategy that leverages the unique benefits of CLR to appeal to these sectors. The goal is to identify key decision-makers within these organizations and tailor marketing messages that resonate with their needs and priorities. This project will allow learners to apply their knowledge of marketing principles and strategies. The tasks will include market research, competitive analysis and the creation of a comprehensive marketing plan to reach new clientele. The project is designed to be completed by a team of marketing students who can work collaboratively to achieve the objectives within a limited timeframe.