Gear2Peer, a peer-to-peer gear rental platform, aims to expand its user base in British Columbia. The project involves developing a comprehensive marketing strategy tailored to the region's unique demographics and market dynamics. The goal is to increase brand awareness and user engagement through targeted marketing efforts. Learners will analyze current market trends, identify key target audiences, and devise innovative marketing tactics. The project will require the application of marketing principles learned in the classroom, such as market segmentation, digital marketing strategies, and consumer behavior analysis. By focusing on British Columbia, the project offers a manageable scope that allows for in-depth research and strategic planning.

The deliverables for this project include a detailed marketing strategy document outlining the proposed tactics and channels for user acquisition. Implementation of the approved recomendations. Additionally, learners will create a presentation summarizing their findings and recommendations. The strategy should include specific, actionable steps taken, a timeline for further implementation, and metrics for evaluating past and future success.