Canada Market Research & Entry Strategy
Our company is about to go to market with our 3rd generation software solution for assessing and training functional skills related to everyday living (how to bank or shop online, use a ticket kiosk or an ATM, manage medications, etc. all with specific focus on technology). Initial focus would be healthy aging adults, individuals with mental illness, stroke, traumatic brain injury or a cognitive impairment such as mild cognitive impairment who often lack the functional skills needed to perform everyday tasks in a broad range of areas. In that regard we are looking to design the best possible entry strategy given available resources internally and via potential partners. Our initial focus is BTB and to a high extent healthcare. In that regard we are looking for assistance with:1) Determining the market potential overall by customer segment (potential measured in users and $).2) Breaking down the customer segments by potential and delivery location (geographical clusters, etc.). Possible delivery locations include (but would not be limited to): University cognitive remediation centers, memory disorder clinics, state mental health system, reg. clinics/private practices, private and public hospitals, Chain/independent retirement & assisted living communities, rehab. & wellness centers, adult day centers, veteran centers, health systems/corporations, residential facilities, pharma/CRO/other research, companies in different industries, etc.3) Analyzing the numbers in order to recommend a possible operational entry and focus strategy.
US Market Research & Entry Strategy
Our company is about to go to market with our 3rd generation software solution for assessing and training functional skills related to everyday living (how to bank or shop online, use a ticket kiosk or an ATM, manage medications, etc. all with specific focus on technology). Initial focus would be healthy aging adults, individuals with mental illness, stroke, traumatic brain injury or a cognitive impairment such as mild cognitive impairment who often lack the functional skills needed to perform everyday tasks in a broad range of areas. In that regard we are looking to design the best possible entry strategy given available resources internally and via potential partners. Our initial focus is BTB and to a high extent healthcare. In that regard we are looking for assistance with:1) Determining the market potential overall by customer segment (potential measured in users and $).2) Breaking down the customer segments by potential and delivery location (geographical clusters, etc.). Possible delivery locations include (but would not be limited to): University cognitive remediation centers, memory disorder clinics, state mental health system, reg. clinics/private practices, private and public hospitals, Chain/independent retirement & assisted living communities, rehab. & wellness centers, adult day centers, veteran centers, health systems/corporations, residential facilities, pharma/CRO/other research, companies in different industries, etc.3) Analyzing the numbers in order to recommend a possible operational entry and focus strategy.
Canada Market Research & Entry Strategy
Our company is about to go to market with our 3rd generation software solution for assessing and training functional skills related to everyday living (how to bank or shop online, use a ticket kiosk or an ATM, manage medications, etc. all with specific focus on technology). Initial focus would be healthy aging adults, individuals with mental illness, stroke, traumatic brain injury or a cognitive impairment such as mild cognitive impairment who often lack the functional skills needed to perform everyday tasks in a broad range of areas. In that regard we are looking to design the best possible entry strategy given available resources internally and via potential partners. Our initial focus is BTB and to a high extent healthcare. In that regard we are looking for assistance with:1) Determining the market potential overall by customer segment (potential measured in users and $).2) Breaking down the customer segments by potential and delivery location (geographical clusters, etc.). Possible delivery locations include (but would not be limited to): University cognitive remediation centers, memory disorder clinics, state mental health system, reg. clinics/private practices, private and public hospitals, Chain/independent retirement & assisted living communities, rehab. & wellness centers, adult day centers, veteran centers, health systems/corporations, residential facilities, pharma/CRO/other research, companies in different industries, etc.3) Analyzing the numbers in order to recommend a possible operational entry and focus strategy.