Podcast Marketing Project!
Positions available: 3 Are you looking to work with a company whose main goal is creating fun?! Are you up for marketing a new podcast to the world? We believe that the Quiz Coconut experience begins when the listener clicks play... Quiz Coconut launched 7 years ago and since then we’ve hosted over 2,000 trivia events. We run in-person company team building events in Canada and the UK, and virtual events all over the world. We’re all about providing professional fun events for companies from start-ups to Google, Disney and Coca Cola. We are serious about entertaining! We are a growing entertainment company, providing team building trivia events to companies and the general public! In 2021 we launched a podcast. We'd like your help to promote it to the world!
New Weekly Trivia Podcast Launch!
Positions available: 3 We are a growing entertainment company, providing team building trivia events to companies and the general public! We've gone virtual in 2020 and now have launched a weekly podcast. We'd like your help to promote it to the world! Our podcast is weekly, we have released three episodes so far. 9 minutes each week - trivia, jokes & prizes! Looking to promote it to as many ears as possible. We are based in Canada and UK and have been operating for 6 years there, we run 1000 quiz nights a year. Considering how we can expand in to the USA as well. Promote the podcast to people inside and outside our existing base of followers and clients. Promote it on podcasting blogs, sites, other podcasts guest slots on podcasts with big listenership. The ultimate goal is for people to enjoy the podcast and book us for a virtual event for their work colleagues. We have a designer and SEO consultant who you can work with and/or send ideas to to be realised.
Website Redevelopment
We are considering changing/updating our websites. We would like a design idea that we can revitalise our offering! We would like to have a design mock-up made that optimizes our existing content, based on our service offering and target customer. Inclusions that could be beneficial: Reviewing our current website content and design. Looking at the customer journey - what makes them commit and what is stopping others? Conducting user studies to see how our customers are using the current site and to gain feedback. Designing a new site based on your insights and UX best practices. Considering two sites - one with a Canadian domain and one with the UK domain. Managing this in the best way, maintaining brand alignment. I have been working with an SEO guru who has revamped my online business. Considering working with this in mind to protect and improve our current SEO ranking.
Brand Revitalization - Quiz Coconut
We have a great quiz product, which has been tried and tested on over 1000 nights and crowds. However, we don't make the impact we'd like in the corporate entertainment world. - What can we use as differentiators to get more awareness in the market? - How can our brand and message be improved? - What are we doing badly and wasting our time with, and not spending enough time on what we need to be? - What innovative ideas do you have to propel our entertainment service to the people who need it most?
Product Launch Strategy - Quiz Coconut
We are looking to work with students to identify effective strategies to launch a new product. We would be very keen to ask students to create strategies to bring our offering to a wider audience with a business strategy that is built for success. We have shared a few high priority goals and desired benefits below to help guide you: - We personally host 1000 quiz nights a year in London. We now realise that pubs all over the country, and beyond, could benefit from our fun quiz night! However, we can't host them all ourselves, so by supplying a ready made quiz pack, we are able to give the venue managers the tools they need to run a fantastic and profit boosting evening. - The project is being launched in the UK; the strategy will enable this to be scalable and adaptable to other English speaking countries. - One problem will be protecting information, how do we minimise the illegitimate spread of the materials we have created? - Our main goal is to have venues sign up with us and use our quiz on a 3-month recurring subscription. Focusing on individual pub owners, brewery groups and pub chains.