Shopify development
The purpose of this project is to update the existing site to create an engaging Shopify store for both retail and business customers that will increase sales and revenue. This will involve several different steps for the students, including, but not limited to:-Researching different site-building tools and their associated advantages / disadvantages.-Conducting a needs analysis to determine which platform is most suitable.- Converting specifications and mock-ups into fully functional solutions.- Modifying and updating the current site to incorporate new features and enhance the UI/UX design.- Implementing SEO optimization & enhancing strategies.- modifying pre-existing templates per predefined brand guidelines.- Creating unique, strong, and inventive front-end user experiences.- Ensuring a smooth connection with Marketing Tools, Platform APIs, and Shopify Apps to optimize the shop for overall efficiency and functionality.- Testing and debugging the site regularly to improve performance.- Increasing conversion rates by optimizing the website.- Adding meta tags where necessary.-Providing training on updating and maintaining the website.
Graphic design for multi-channel marketing of a new beverage line
Auntie Enterprises Inc. is a company focused on developing new brands in new verticals. Based in Vancouver, the company specializes in ecommerce, marketing, design, new product development, supply chain and logistics. We source products both locally and internationally with a view toward sustainability.We are looking for a student to help with the creation of new graphic design assets for our Drynken line of beverages which includes a line of small-batch roasted craft blend coffee, loose-leaf teas and dairy-free hot chocolates.This will include:Creating graphic design assets within our colour themes and branding guides that build on our existing logo and branding for our product labels, marketing materials, booths and websites, such as retractable banners, website banner ads, illustrations, or infographics.
Virtual Marketing Opportunity
The primary focus for the student(s) will be: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Recommend advertising and PR materialsInvestigate our competitive landscape; perform market segmentation to identify the ideal target market.Evaluate our potential customer base and make recommendations; create our prospect messaging and create outreach content.Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.Conduct an audit of our current social media presence and/or other current communication channel(s) and develop a going forward strategy.Create social media content that supports the above.
Develop a Plant-Based, Instant Dissolving Product that Complements Coffee or Tea
Auntie Enterprises Inc. is a company based in Vancouver that specializes in ecommerce, marketing, design, new product development, supply chain and logistics. We source products both locally and internationally with a view toward sustainability.We are looking for a student or students to help with the creation of new products that are complimentary to our Drynken line of beverages which includes a line of small-batch roasted craft blend coffee and premium loose-leaf teas. Specifically, we want to develop a granular, plant-based, shelf-stable, non-diary creamer that appeals to vegans, has a shelf life of at least 12 months and can withstand the rigours of shipping.
Graphic design for multi-channel marketing of a new beverage line
Auntie Enterprises Inc. is a company focused on developing new brands in new verticals. Based in Vancouver, the company specializes in ecommerce, marketing, design, new product development, supply chain and logistics. We source products both locally and internationally with a view toward sustainability.We are looking for a student to help with the creation of new graphic design assets for our Drynken line of beverages which includes a line of small-batch roasted craft blend coffee.This will include:Coming up with colour themes and branding guides that align with and build on our existing logo and branding.Creating graphic design assets for our product labels, marketing materials, booths and websites, such as retractable banners, website banner ads, illustrations, or infographics.
Email and SMS Marketing Campaign
Our company advertises products online. We want to create email marketing to attract more customers.We would like to work with students to design a new email and SMS marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email and SMS marketing campaign goals and target market.Identifying types of emails and SMS content that our company should send out such as welcome messages, newsletters, and re-engagement emails.Developing email and SMS content that incorporates the recommendations madeResearching factors affecting the effectiveness of email and SMS marketing such as when emails and SMS are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails and SMS for customers based on market segmentation.
Digital Marketing
We would like to collaborate with students to create emails and content promoting our company and our brand of beverages.This will involve several different steps for the students, including:Familiarizing themselves with our target market and products.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of content and email marketing such as when content is posted or emails are sent and making recommendations.Creating a social media calendarCreating and reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to the social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Graphic design for multi-channel marketing of a new beverage line
Auntie Enterprises Inc. is a company focused on developing new brands in new verticals. Based in Vancouver, the company specializes in ecommerce, marketing, design, new product development, supply chain and logistics. We source products both locally and internationally with a view toward sustainability.We are looking for a student to help with the creation of new graphic design assets for our Drynken line of beverages which includes a line of small-batch roasted craft blend coffee.This will include:Coming up with colour themes and branding guides that align with and build on our existing logo and branding.Creating graphic design assets for our product labels, marketing materials, booths and websites, such as retractable banners, website banner ads, illustrations, or infographics.
Assessment of Risks and Benefits of Foreign Expansion for Ecommerce
Our organization is interested in expanding our business internationally. As part of our initial assessment and strategy development, we would like assistance in evaluating the necessary costs, benefits, processes and risks. We would like to work with students to get a picture of what is necessary to expand into the US market and any potential legal and regulatory risks.
Financial Business Plan
We are excited to be launching a new business, Auntie Enterprises Inc., the owner of the Drynken brand which offers consumers custom-roasted craft blend coffees, luxury loose-leaf teas and gift kits with complimentary products. With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one.This will involve several different steps for the students, including:Learning about our business strategy to become familiar with our goals, mission, and products.Conducting a SWOT analysisCreating forecasts using Excel Google Sheets for sales in the first year of operation as well as an income projection (conservative, expected and aggressive).Working with our team to develop an expense budget.Conducting a break-even analysis timeline using financial projections.Reporting on projected assets and liabilities.Including visual comparisons to show the differences between the conservative, expected and aggressive income projections.
Graphic design for multi-channel marketing of a new beverage line
Auntie Enterprises Inc. is a company focused on developing new brands in new verticals. Based in Vancouver, the company specializes in ecommerce, marketing, design, new product development, supply chain and logistics. We source products both locally and internationally with a view toward sustainability.We are looking for a student to help with the creation of new graphic design assets for our Drynken line of beverages which includes a line of small-batch roasted craft blend coffee.This will include:Coming up with colour themes and branding guides that align with and build on our existing logo and branding.Creating graphic design assets for our product labels, marketing materials, booths and websites, such as retractable banners, website banner ads, illustrations, or infographics.
International Law Assessment for Foreign Expansion for Ecommerce
Our organization is interested in expanding our business internationally. As part of our initial assessment and strategy development, we would like assistance in evaluating the necessary legal process and risks. We would like to work with students to get a picture of what is necessary to expand into the US market and any potential legal and regulatory risks.