Shopify development

The purpose of this project is to update the existing site to create an engaging Shopify store for both retail and business customers that will increase sales and revenue. This will involve several different steps for the students, including, but not limited to:-Researching different site-building tools and their associated advantages / disadvantages.-Conducting a needs analysis to determine which platform is most suitable.- Converting specifications and mock-ups into fully functional solutions.- Modifying and updating the current site to incorporate new features and enhance the UI/UX design.- Implementing SEO optimization & enhancing strategies.- modifying pre-existing templates per predefined brand guidelines.- Creating unique, strong, and inventive front-end user experiences.- Ensuring a smooth connection with Marketing Tools, Platform APIs, and Shopify Apps to optimize the shop for overall efficiency and functionality.- Testing and debugging the site regularly to improve performance.- Increasing conversion rates by optimizing the website.- Adding meta tags where necessary.-Providing training on updating and maintaining the website.

Graphic design for multi-channel marketing of a new beverage line

Auntie Enterprises Inc. is a company focused on developing new brands in new verticals. Based in Vancouver, the company specializes in ecommerce, marketing, design, new product development, supply chain and logistics. We source products both locally and internationally with a view toward sustainability.We are looking for a student to help with the creation of new graphic design assets for our Drynken line of beverages which includes a line of small-batch roasted craft blend coffee, loose-leaf teas and dairy-free hot chocolates.This will include:Creating graphic design assets within our colour themes and branding guides that build on our existing logo and branding for our product labels, marketing materials, booths and websites, such as retractable banners, website banner ads, illustrations, or infographics.

International Law Assessment for Foreign Expansion for Ecommerce

Our organization is interested in expanding our business internationally. As part of our initial assessment and strategy development, we would like assistance in evaluating the necessary legal process and risks. We would like to work with students to get a picture of what is necessary to expand into the US market and any potential legal and regulatory risks.

Digital Marketing

We would like to collaborate with students to create emails and content promoting our company and our brand of beverages.This will involve several different steps for the students, including:Familiarizing themselves with our target market and products.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of content and email marketing such as when content is posted or emails are sent and making recommendations.Creating a social media calendarCreating and reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to the social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.