Customer Engagement Strategy Development

QT Business Solutions is seeking to enhance its customer outreach by developing a comprehensive strategy focused on social media/digital promotions and location-based marketing. The goal is to identify effective methods to engage existing customers and attract new ones by leveraging promotional activities and optimizing location-based strategies. The project involves analyzing current customer engagement tactics, researching industry best practices, and proposing innovative solutions tailored to QT Business Solutions' unique market position. The team will assess the effectiveness of various promotional channels and location-based marketing techniques, considering factors such as customer demographics, preferences, and behavior. By the end of the project, the team will provide a strategic plan that aligns with QT Business Solutions' objectives and enhances its market presence.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Competitive Landscape Analysis for QT Business Solutions

The main goal for the project is to build a competitive landscape for QT Business Solutions and provide an analysis of the competitors. This will involve several different steps for the learners, including: - Researching and identifying direct and indirect competitors in the technical assistance and business consulting industry. - Analyzing the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each identified competitor. - Gathering information on the market share, target audience, and unique selling propositions of the competitors. - Creating a comparative analysis report highlighting the key findings and insights from the competitive landscape.

Optimized Blog Writing for Consulting Business

The main goal of this project is to create optimized blog posts for QT Business Solutions that effectively incorporate keywords derived from SEO research. The objective is to improve organic search visibility, attract relevant traffic, and position QT Business Solutions as an authoritative source in their industry.