Small Business Rebranding

As we continue to grow and evolve, our original plans don't quite fit with where we're heading next. We're exploring options for restructuring and rebranding. Here are a few of the tasks we're looking to accomplish as part of this project: Rename to reflect our new direction Come up with a new branding strategy including logo, updated packaging, updated website, updated social media/newsletter strategy Develop a strategy and plan for new product launches, blog posting, social media and newsletter schedule, podcast, and more Update our packaging to reflect the quality of our products At the end of this project, we're looking forward to growing our reach with a more international friendly brand reflecting the quality of our products. Personal Background I grew up in rural southern Alberta where I worked on the family farm as well as at a local apiary. Working at the apiary helped me get over my fear of bees (kind of). Yes, I was afraid of bees when I started working with them. I came to Calgary for university. During my studies, I volunteered to make rolled beeswax candles. I loved it so much, I found a beeswax sheet supplier so I could make more. The result was way too many candles to burn in a reasonable amount of time. When I started selling the candles on Kijiji, I found many people had a hard time finding beeswax sheets. Something so simple shouldn’t be so hard to find and access! Thus, I started carrying beeswax sheets. Fast forward a couple years. I decided to try my hand at running a business. I knew I could put my software engineering to use to help people find what they needed online! From there, things expanded. I started offering supplies including solid beeswax, wicks, and more. I started to teach workshops. I also had fun experimenting and grew the product line. I love sharing my knowledge of bees and beeswax with others. It’s important to respect the process from the hive to the finished product. It’s not a huge leap to bring art and science together, and I love highlighting the interdependence. There are two things that make my day. First, I love the excitement of a customer who has finally found what they’ve been looking for. Second, it’s priceless to teach someone to make a candle and see how proud they are of their creation. It’s especially satisfying when they tell me how non-artistic they are to start. Since coming to Calgary, I have been able to explore many new areas of interest including yoga. I’ve also gained better access to the fine and performing arts. Music is a huge part of my life and I teach and play flute as often as possible as a soloist and in ensembles.

Happy Wax Customer Loyalty Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Happy Wax is a home fragrance company that offers a flame-free way to scent your space with our wax warmers and scented wax melts. Most of our brand's sales are direct-to-consumer (DTC) - our website, happywax.com, and Amazon. Our marketing efforts have centered on driving new customer acquisition, but we would like to spend more time on improving the customer experience and increasing customer retention/loyalty. The main purpose of this project is to explore options for a customer loyalty program that we would like to launch in 2022. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Analysis of customer purchase data Research on other companies' loyalty programs Synthesize findings into loyalty program recommendations FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Powerpoint presentation with a full summary of findings and recommendations Excel file(s) with the supporting customer purchase data analysis WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. It's flexible based on class group size.