Kajabi Platform Setup and Optimization for The Flourishing Business Model
SSL International Group Inc is seeking assistance in setting up and optimizing their Kajabi platform for their online course, "The Flourishing Business Model." The project involves evaluating different Kajabi packages to select the most suitable one for the company's current needs. The selected team will be responsible for setting up the backend requirements, including payment gateways and course structures. Additionally, the team will create a concise how-to guide to showcase key features of the platform, ensuring that SSL International Group Inc can efficiently manage and update their course offerings. The project aims to streamline the course delivery process and enhance the user experience for both administrators and learners.
Flourishing Business Model Course Content Development
SSL International Group Inc is seeking to develop comprehensive course content for their Flourishing Business Model program. This program aims to equip businesses with strategies to thrive in today's dynamic market by teaching them how to pivot effectively and understand their impact on society and government. The course will cover essential topics such as economic sustainability, societal influence, and governmental interactions. The goal is to create engaging and informative content that can be delivered through the Kajabi online learning platform. Learners will apply their knowledge of business models, economics, and digital content creation to develop modules that are both educational and practical. The project will involve researching current market trends, designing interactive learning materials, and ensuring the content aligns with SSL International Group Inc's educational objectives.
QuickBooks Financial Setup and Integration
SSL International Group Inc is seeking to streamline its financial operations by setting up QuickBooks for three separate companies under its umbrella. The project aims to establish a robust financial management system that includes setting up the books, integrating an expense reporting app, and configuring payroll. The learners will apply their accounting and financial software knowledge to ensure each company is set up independently yet efficiently. The project will provide hands-on experience in financial software setup and integration, offering learners the opportunity to apply classroom knowledge in a real-world scenario. The goal is to create a seamless financial operation system that supports SSL International Group Inc's business activities.
Optimizing CRM and Landing Page Setup with GoHighLevel
SSL International Group Inc. is seeking to enhance the efficiency and effectiveness of its customer relationship management (CRM) systems across three distinct business sectors: coaching, nonprofit, and mortgage. The goal of this project is to assist in the setup and optimization of their CRMs using GoHighLevel, a comprehensive marketing platform. The project involves configuring the CRM systems to meet the specific needs of each business sector, setting up landing pages to improve customer engagement, and exploring the AI functionalities within GoHighLevel to automate and enhance business processes. By leveraging classroom knowledge of CRM systems and digital marketing, learners will gain practical experience in optimizing software tools to support business operations.
LinkedIn Lead Generation Strategy for SSL International Group Inc.
SSL International Group Inc. seeks to enhance its lead generation efforts on LinkedIn, focusing on three key business areas: business coaching, mortgage services, and nonprofit health awareness. The project aims to leverage LinkedIn's platform to create engaging content, write compelling posts, and initiate outreach to potential clients. Students will apply their classroom knowledge of social media marketing to develop a strategic approach that aligns with SSL's business objectives. The project will involve analyzing current LinkedIn trends, understanding target audiences, and crafting tailored messages that resonate with potential leads. By the end of the project, students will have gained practical experience in social media marketing and lead generation, contributing to SSL's growth in these sectors.
SSL Enterprises Group Landing Page Development
The goal of this project is to design and develop a professional landing page for SSL Enterprises Group using the Go High Level platform. The landing page will serve as the first point of contact for potential clients, providing them with essential information about the company and its services. A key feature of the landing page will be an integrated booking system, allowing users to schedule consultations or appointments directly through the site. This project will enable learners to apply their web development and design skills in a real-world context, focusing on user experience and functionality. The project will require learners to understand the Go High Level platform, ensuring the landing page is both visually appealing and operationally efficient.
Website/Landing Pages SEO
Challenge: have a rating on google for target market to reach my company. Goals for the project: To attract target market homebuyers to build relationships, for ROI return Project scope: 1. Find the right keywords Think about the words your clients are likely to use when looking for services on the web/landing page. Make a list of 20 to 50 keywords, then go on Google AdWords . Create an account to you can validate that the keywords you chose are frequently used in online searches. You can also use a Google AdWords product called Keyword Tool to find more keywords to build your list. (keyword planner) Use keywords on each of website pages to help them rank higher when prospective customers search using those keywords. Start by using keywords in the URL—the address appearing in the Internet browser for each of your website pages. Also include them in your titles as well as in your metadata descriptions (the brief text that tells search engines what content is about). 2. Focus on unique offerings Competing against other companies for attention online from prospective customers. To rise above the pack in web searches in the Mortgage Industry. Look for words that correspond to market differentiators such as unique offerings or geographic location. Competition is also stiff for keywords bought as part of a pay-per-click campaign , where an ad for company appears above or beside the free search results. You pay the search engine company each time your link is clicked. Focus on niche keywords since budget is small. 3. Don’t overstuff site with keywords “Make pages primarily for users, not for search engines.” If you are just sprinkling keywords all over content, you risk distorting the meaning and irritating readers, so don’t overdo it. Your priority should be to make the text clear and easy to read. 4. Build links to your site The more sites that carry links to the site, the higher you will rank on searches. Ask the owners of related sites to carry a link to your site. Offer to carry a link to theirs in exchange for a link to yours. Focus on the quality of the links. One link directing to website from a chamber of commerce or a university website will help more than a dozen links from obscure blogs. 5. Publish high-quality content and lots of it The main mission of search engines - to help people find answers to their questions. Best strategy to get lots of traffic - to create compelling content—articles, videos and photos—that provides quality information to readers. Good content strategy with frequent updates to stay relevant. 6. Getting social Social media is a great ally in SEO strategy people also use social media platforms as search engines. They’ll often search for companies or services Facebook’s search function, for example. Your social media profile will also rank in the search results when people search for company or for related terms. 7. Make sure your website is user-friendly A clean, easy-to-navigate website helps to visitors who you are and what you’re offering. Use a lot of headings to improve readability, and put your keywords in the headings. Headings stand out for search engines and will help you rank higher. Site speed is also important for SEO. The last thing you want to do is annoy your visitors with a sluggish site. Finally, you’ll want to make sure your website is optimized for mobile platforms. Search engines now penalize websites that are not easily displayed on a smartphone. 8. Measure results Free and low-cost tools such as Moz , SpyFu.com , SEMRush.com , screaming frog and Google Analytics will provide you with more information on the SEO performance of your site and tell you more about your visitors—how they found your site (search engine, referring website, etc.), their geographical location and how long they stayed on each page. 9. Be patient Monitor results from day one, but don’t expect fast results. It normally takes a few months to move significantly higher in search engine rankings.
Social Media Developer/Designers
PROJECT SCOPE Objective: To set up a Marketing Strategic Plan to attract clients looking for a Mortgage to finance they home. The plan will include 4 marketing tools: market - first time homebuyer; (offering of free report/video) message - what am I saying in my ad-compelling offer/headline; media - Facebook, LinkedIn, email marketing, blogging(follow up system opt-in math - response %, life time value, 20% conversion rate The challenges: being able to stand out from my competition, getting and capturing more qualified leads to convert to conflicts who are buy homes now or in the future. My goals: 1: to implement digital marketing systems to reach my target market of first time homebuyers within the age group of 25+ and up in the Toronto GTA area to include, Halton Hills, Burlington, Hamilton and Niagara Falls area. 2: to also include individuals who are single, married and common-law with an income of $70K and up. 3: to find where this age group hangout on social media platforms, learn they habits, pain points when it comes to buying a home for the first time and they future goals. 4: Implementation of CRM ( call to action) in order to capture first and last name, email addresses which will be used in conjunction of email marketing plan. 5: create content calendar, editorial calendar for posting schedule to include videos, blogging, attaching my self to influencer(s) 6: create campaigns one that can be repeated, with a: an offer ( a free report/video) b: a follow up system (on web page, facebooks ads, LinkedIn) c: list to send offer to who in target market - know target audience Resources: CHMC, Dominion lending updates, statics Canada etc.