Competitor and Market Analysis of Consumer Appeals - Winter 2024
MKT 102
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Competitor and Market Analysis of Consumer Appeals - Spring 23
MKT 102 (C21)
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Brand Revitalization Plan
MKT 106 (C21)
Relevance, consistency, and differentiation are the building blocks of strong brands, and require dedicated effort over a long period of time. In this project, a team of continuing education students will prepare a plan to enhance or revitalize your existing brand to increase revenue and/or market share.
Brand Revitalization Plan
MKT 106 (C21)
Relevance, consistency, and differentiation are the building blocks of strong brands, and require dedicated effort over a long period of time. In this project, a team of continuing education students will prepare a plan to enhance or revitalize your existing brand to increase revenue and/or market share.
Brand Revitalization Plan
MKT 106 (C21)
Relevance, consistency, and differentiation are the building blocks of strong brands, and require dedicated effort over a long period of time. In this project, a team of continuing education students will prepare a plan to enhance or revitalize your existing brand to increase revenue and/or market share.