Blogging

We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Market Research

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Creative Work

The project's overarching goal is to establish a dynamic and inclusive platform that welcomes and curates a wide range of creative work, all aimed at benefiting Master Teo's Taekwondo in Markham, Ontario. This project seeks to harness the collective creativity and talents of our community, including students, instructors, and local artists, to produce a diverse array of content and materials that can enhance our school's visibility, engagement, and overall impact. By fostering a culture of collaboration and creativity, we aim to generate innovative marketing collateral, artwork, videos, educational resources, and promotional materials that will elevate our brand, attract more students, and strengthen our bonds within the Markham community. Through this initiative, we endeavor to tap into the boundless potential of creativity to propel Master Teo's Taekwondo to new heights, while simultaneously providing a platform for personal expression and artistic growth for all involved.