Marketing Strategy to Secure New Clients

I am a speaker, author, parent, and family mentor. My website is www.rajamishal.com. I am also a creative artist and Intuitive Counselor where I produce art pieces based on channeling higher vibration. My website is www.themindfulartist.ca All my services and products are based on energetic and spiritual concepts whether it is when working with families, youth, creating art pieces, or doing spiritual consultation.I want students to help me build a marketing strategy to drive business outcomes and increase exposure to the targeted cliental base. I would like to know how I can maximize different channels and what will work best for me based on the different services and products that I offer.The main questions I would like students to help answer are the following:How should I promote my business?Analysis of competitive landscape. What budget is appropriate for advertising?What messaging should I use to have clients book appointments?