Digital Marketing

Our non-profit engages the community through our website and social and print media. In an effort to educate and create behaviour change, we consistently create marketing and education campaigns. However, our knowledge of website design and digital marketing is limited and we need help understanding website analytics and gaps in our knowledge. We would like to collaborate with students to improve our online presence by refining our website. This will involve several different steps for the students, including: Familiarizing themselves with our target market and services. Reviewing ad marketing content in the form of posts, newsletter, brochures, etc. Use Google Analytics data to perform a web audit Develop suggestions for improving website Bonus steps in the process would also include: Provide suggestions website updates.

Branding Update Project for Central Kootenay Invasive Species Society

The main goal for the project is to design and update annual report templates, stickers, graphics, and newsletter templates for Central Kootenay Invasive Species Society using existing material as a branding guide. This will involve several different steps for the learners, including: - Reviewing the existing branding material and guidelines provided by Central Kootenay Invasive Species Society. -Designing graphics for and layout for signs based on the branding guide. - Designing and updating the annual report templates based on the branding guide. - Creating new stickers and graphics that align with the branding guidelines. - Developing a newsletter template that reflects the branding and visual identity of the organization.