Reed Kelterborn
RK
Reed Kelterborn
National Education Manager
(1)
1
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Recent projects

Canadian Wood Council
Canadian Wood Council
Ottawa, Ontario, Canada

Mass Timber Office Building Model

We are interested in developing a highly detailed BIM model of a of a 3-storey Mass timber office building. The main objective is to provide a design example and a case study for educators to help teach architecture, engineering, and construction management students how to design, and construct, these types of low-rise commercial wood buildings. A complete structural design of a typological mass timber office has been completed by Fast+Epp in Vancouver. This would convey the grid spacing, structural elements, and sizing. PDF drawings for this would be provided. Ideally, the the deliverable would be an architectural BIM model using Autodesk REVIT or similar application. Some items to consider would be:1. The BIM model will include the architectural and structural elements required for visualization with high accuracy. We would like to target a LOD of 300, and possibly 350 if possible.2. Prepare a set of sample Construction Document level architectural drawings for the building. 3. Produce high quality renderings and possibly a VR tour of the model. 4. Employ parametric design tools to optimize office layout. Once completed the BIM file would be made freely available to educators in Canada for use in-class, for assignments, or as a project template.

Matches 1
Category Engineering - general + 2
Closed
Canadian Wood Council
Canadian Wood Council
Ottawa, Ontario, Canada

Attracting students to careers in wood design & construction

DetailsOur organization is interested in how to connect with post-secondary students and encourage them to take courses in the filed of designing and constructing advanced wood buildings. Our target audience are students enrolled (or will soon be enrolled) in architecture, civil engineering, and construction management programs across Canada.The primary focus will be:Branding - assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and outreach materials; create an integrated marketing campaignMarket Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market; conduct student surveys or focus groups to gain insights into the perceptions and behaviours of our target audience; identify expansion opportunities; identify key messagingProspecting Strategy - Evaluate our current audience base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is:Branding and Marketing Communications - to help us improve our brand's presence and capture greater audience attention.Market Research - help us gain a better understanding of our target audience and ensure we are optimally positioned with our target audiencePublic Relations - to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - to help us implement better prospecting that increases conversion rates and boost the number of students studying wood design and construction course at the post-secondary level in Canada.SEO Strategy & Recommendations - to help us generate more traffic through search engines.Strategic Social Media Marketing - to help us improve our online presence, reach more potential audience, and effectively promote our brand through compelling content.Other initiatives could include:Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, etc.

Matches 0
Category Communications + 3
Closed