Digital Marketing Strategy Enhancement for MEDICSTOX

MEDICSTOX, a company specializing in medical supplies, aims to enhance its digital marketing strategy to increase brand visibility and customer engagement. The current marketing efforts have not fully leveraged digital platforms, leading to missed opportunities in reaching potential clients. The goal of this project is to develop a comprehensive digital marketing plan that aligns with MEDICSTOX's business objectives and targets key demographics effectively. Learners will analyze current marketing trends, evaluate MEDICSTOX's existing digital presence, and identify areas for improvement. The project will focus on optimizing social media strategies, enhancing content marketing, and improving search engine optimization (SEO) practices. By applying classroom knowledge in digital marketing, learners will help MEDICSTOX strengthen its online presence and attract a broader audience.

MEDICSTOX Website Performance Enhancement

MEDICSTOX, a healthcare technology company, aims to enhance the performance of its website to improve user experience and increase engagement. The current website experiences slow loading times and occasional downtime, which can deter potential clients and partners. The goal of this project is to optimize the website's speed and reliability by analyzing current performance metrics, identifying bottlenecks, and implementing effective solutions. Learners will apply their knowledge of web development and optimization techniques to address these issues. The project will involve tasks such as code optimization, image compression, and server configuration adjustments. By the end of the project, the website should load faster and operate more smoothly, providing a seamless experience for users.

Virtual Internship Opportunity: eCommerce site Design

We are a local uniform store carrying a wide variety of different brands specifically targeting health care workers, students, food and hospitality industry personnel. *We are currently in need of Webmasters with strong graphics background who will be able to create a customized E-commerce live website for us that will enable our customers to easily shop online. *A website has been running created using the Shopify platform and needs fresh content updates. *There will be over a hundred thousand images to be imported from a system file and there will be a few hundreds to be done manually. Product description, size charts, pricing and content is included in the system. *Plan/Implement strategies for better SEO presence. *Do Theme updates and a strong Graphics background is required. *We want developers that are trustworthy--we can create a long-term relationship as we progress and maintain our product lines.

Consumer Behaviour Research for Decision Making

When we ventured into the uniform business a decade ago. There is only one premise that remains true until today that uniforms remain a necessity. Even surviving a pandemic there is still a need to be protected by some sort of a covering when you go to work. The chefs and waiters need to be identified for hygiene and safety etc. Ever since, we struggle to make assumptions on what makes this category tick. We know retail business is tough and not for everyone... but how to scale the business to the new heights when we know there is a big market for it. Why does no one seem to really stand out in this industry? What makes Cintas and other big players just focus on the institutional clients? This is where we try to investigate why the Canadian uniform retail landscape is not as strong as the US counterparts, that are organized and have a formal industry association like Uniform Retail Association (URA). The research should also focus its effort not only the in-store, brick and mortar approach but primarily the online with the 2 main areas: 1. How to come up with the right digital strategy to grow / convert and take a national approach selling uniforms online - there are a lot of key players locally here and there... like one in Alberta, Ottawa etc. but no one really stands out in this industry, online... that no one is really positioned to be the "Amazon" in this sector - but being in this business long enough and with the new protocols in place because of the pandemic it just proves us that there is a big demand for uniforms as part of the PPE's. This is where we need your help on how to come up with the right approach to sell scrubs, labcoats, psw uniforms etc. as widely as possible. 2. Formulate online marketing strategy to support the plans - I believe this is where we can tap the support of the students in the marketing to develop their digital and social media marketing skills. We are inspired by the transformation and the success of Well.ca - they are not as big as Shoppers Drugmart but they are doing well online. * Student/teams must be willing to sign a Non-Disclosure Agreement

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2) marketing students or teams. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating usable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boosts our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. MailChimp, etc) Content development, including social posts, blog posts, youtube material and website copy. Sell on Amazon FBA