Foreign Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market. Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Researching the foreign market where we have recently expanded. Assessing our existing marketing strategy and efforts. Recommending new marketing tactics. Designing promotional material for various media. Bonus steps in the process would also include: Making multiple versions of marketing materials and testing them for comparison.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

New Employee Training Development

We need an online course that will introduce employees to their new roles, take employees through all start-up resources, and provide our HR personnel with standardized feedback and data about employee progress. We would like to automate our onboarding process for this high-turnover department and reduce the time spent by HR personnel on repetitive onboarding tasks. Or recommend a new system that will help automate it

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: How SEO works and how Poshwood can further drive traffic to their website through this Research on SEO costs and implementations