Website Development for The After 30 Podcast

OUR GOALS AS PODCASTERSEnjoy our recording time together as we develop our friendship, create community through the use of artful conversation, education, supportive conversation, discussions of ideas and thoughts, entertainment, and ongoing monetization through product creation and ad based revenue.The After 30 Podcast will need support with website and content creation.The After 30 Podcast is able to offer a Virtual Internship opportunity for 1 Website development student.PROJECT SCOPEWebsite Development - Develop, implement and manage websiteSEO Strategy & Recommendations - Develop & implement an SEO strategy; provide content suggestions & recommendations to increase search visibility; increase our inbound traffic & optimize visitor journey; increase inbound leadsProspecting Strategy - Evaluate our current listener base & make recommendations for further market penetration; assess our current outreach process - develop & implement targeted prospecting; review our prospect messaging, make improvement recommendations, & create new outreach content.STUDENT TASKS AND PRIMARY FOCUSSearch Engine Optimization (SEO)Google AnalyticsGraphic design (Adobe Photoshop & Illustrator)WordPress website creation and management; landing page creationCurate content for newslettersCreate and execute protocols for ad-based contentSTUDENT EXPERIENTIAL GOALSWebsite Development - For the student to develop, implement and manage a functional websiteProspecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales and conversions.SEO Strategy & Recommendations - For the student to help us generate more traffic and revenue through search engines.OTHER DUTIESAssist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using Mail ChimpContent development, including social posts, blog posts, LinkedIn articles, and website copySKILLS REQUIREDFamiliarity with the various social media platforms as listed aboveFamiliarity with WordPressUnderstanding of metrics and SEOCopywriting ability-considered a huge assetCHARACTERISTICS & ATTRIBUTESMust have strong organizational and time management skillsSelf motivated, independent working style (especially for Virtual Internship)Creative thinkerOpen to using new communication tools (WhatsApp)We plan to communicate with our virtual intern using these communication tools: Zoom, email & WhatsAppPRIMARY CONTACT: Anis Alibhai, Co-Founder

Social Media Marketing for The After 30 Podcast

OUR GOALS AS PODCASTERSEnjoy our recording time together as we develop our friendship, create community through the use of artful conversation, education, supportive conversation, discussions of ideas and thoughts, entertainment, and ongoing monetization through product creation and ad based revenue.The After 30 Podcast will need support with content creation, PR, scheduling & management, brand partnerships, & management of ad and web-based revenue protocols.The After 30 Podcast is able to offer a Virtual Internship opportunity for 1 Marketing student.PROJECT SCOPEPublic Relations - Develop, implement and manage a PR strategy; create collateral, including press releases and managing relationshipsProspecting Strategy - Evaluate our current listener base & make recommendations for further market penetration; assess our current outreach process - develop & implement targeted prospecting; review our prospect messaging, make improvement recommendations, & create new outreach content.SEO Strategy & Recommendations - Develop & implement an SEO strategy; provide content suggestions & recommendations to increase search visibility; increase our inbound traffic & optimize visitor journey; increase inbound leadsStrategic Social Media Marketing - Develop & implement strategies for improving our online presence & increasing engagement - with particular focus on Pinterest, LinkedIn, & Facebook); and creating weekly marketing material.Brand Partnerships - Develop and implement a brand partnership strategy including ads for the podcast, and discount codes for social media and webEmail Marketing - Develop & implement an email marketing strategy including monthly newsletter design and strategy to grow the email marketing base.STUDENT TASKS AND PRIMARY FOCUSSocial media marketing & strategy (specifically amplifying and optimizing Pinterest, Facebook, Twitter & LinkedIn)Content creation/ideas (in conjunction with weekly podcast topic); identify & utilize effective keywords and hashtags; schedule posts to each of the platforms on a daily/weekly basisCampaign managementSearch Engine Optimization (SEO)Google AnalyticsGraphic design (Adobe Photoshop & Illustrator)WordPress website creation and management; landing page creationCurate content for newslettersCreate and execute protocols for ad-based contentDevelop & implement PR StrategySTUDENT EXPERIENTIAL GOALSBranding and Marketing Communications - For the student to help us improve our brand's presence and grow the businessPublic Relations - For the student to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales and conversions.SEO Strategy & Recommendations - For the student to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student to help us improve our online presence, reach more listeners, and effectively promote our brand through compelling content.OTHER DUTIESAssist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using Mail ChimpContent development, including social posts, blog posts, LinkedIn articles, and website copySKILLS REQUIREDFamiliarity with the various social media platforms as listed aboveFamiliarity with WordPressExperience using a social media scheduler LaterExperience with Canva, Mojo, UnfoldUnderstanding of metrics and SEOCopywriting ability-considered a huge assetCHARACTERISTICS & ATTRIBUTESMust have strong organizational and time management skillsSelf motivated, independent working style (especially for Virtual Internship)Creative thinkerOpen to using new communication tools (WhatsApp)We plan to communicate with our virtual intern using these communication tools: Zoom, email & WhatsAppPRIMARY CONTACT: Anis Alibhai, Co-Founder