Custom CRM/Lead Tracker
Project Goal: This project aims to give users an intuitive CRM system for capturing leads, taking notes, scheduling follow-ups, and visually tracking the progress of opportunities, from initial contact to closing. By tailoring the features and interface to a specific workflow or industry, this CRM will be both practical and customizable for real-world use.
Sustainable Social Enterprise Blueprint
ACT By Vidal is a social enterprise aiming to create a positive impact in the community while ensuring financial sustainability. The challenge is to develop a comprehensive business plan that outlines strategies for achieving long-term financial stability without compromising the organization's social mission. The project requires learners to apply their knowledge of business planning, financial analysis, and strategic development. The goal is to identify revenue streams, cost management techniques, and innovative approaches to enhance the enterprise's financial health. Learners will work collaboratively to analyze current market trends, assess the organization's strengths and weaknesses, and propose actionable strategies. The project will culminate in a detailed business plan that provides a roadmap for sustainable growth.
Digital Marketing Strategy Enhancement
ACT By Vidal is seeking to enhance its digital marketing strategy to increase brand visibility and customer engagement. The project involves a comprehensive review of the current digital marketing efforts, including social media, email campaigns, and website content. The goal is to identify strengths and areas for improvement, and to develop actionable recommendations that align with the company's objectives. Learners will apply their classroom knowledge of digital marketing principles, analytics, and content creation to assess the effectiveness of existing strategies. The project will focus on creating a cohesive digital marketing plan that leverages current trends and technologies to optimize ACT By Vidal's online presence. Tasks include analyzing digital marketing metrics, evaluating competitor strategies, and proposing innovative solutions to enhance customer interaction and conversion rates.
Intergenerational Event Fundraising Strategy for Black Women in BC
The annual intergenerational event for Black Women in Surrey, BC, is a significant occasion that fosters community, connection, and empowerment across generations. However, securing adequate funding is crucial to ensure the event's success and sustainability. The project aims to develop a comprehensive fundraising strategy that leverages both traditional and digital platforms to reach potential donors and sponsors. Learners will apply their knowledge of marketing, communication, and event management to identify potential funding sources, create compelling fundraising materials, and propose innovative fundraising activities. The goal is to create a sustainable model that can be used for future events, ensuring continued support and engagement from the local community and the broader community partners. - Analyze past fundraising efforts and identify areas for improvement. - Research potential donors, sponsors, and grant opportunities. - Develop a marketing and communication plan to promote the fundraising campaign. - Propose creative fundraising activities that align with the event's mission and values.
Empowerment Through Funding: Grant Writing for Community Impact
The project focuses on crafting a compelling grant proposal to secure funding for a social enterprise dedicated to empowering Black women in Surrey, BC. The enterprise seeks financial support to sustain its workforce and organize an annual intergenerational community-building event. This event aims to foster connections, share experiences, and build solidarity among Black women of different generations. The learners will apply their classroom knowledge of grant writing, research, and persuasive communication to develop a comprehensive proposal. The project will involve identifying potential funding sources, understanding the specific requirements of grant applications, and tailoring the proposal to align with the funders' priorities. By the end of the project, learners will have gained practical experience in grant writing and contributed to a meaningful cause that supports community development and empowerment.
Virtual Internship Opportunity: Marketing
Our organization is able to offer a virtual internship opportunity for 1 or 2 marketing students or teams. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email Primary contact : Shelley-Anne Vidal, Vice-Chair Secondary contact: (Name, job title)
Non-Profit Staffing and Volunteer Recruitment Optimization
Our working board members are volunteers and they are at the heart of what we do. Recruitment is critical to our organization’s success. Finding individuals who can invest their time in our mission, whether as employees or volunteers, can be costly. We want to find ways to optimize this process so we can find great candidates faster, and spend more time serving our clients and community. We would like students to help us with one or more of the following activities: Document the current state of our staff and/or volunteer recruitment process, from the time the resource need is identified to the time the position is filled. Create visualizations, i.e. Visio or data flow diagrams to help us identify strengths and pain points in our recruitment process. Assess our current process and make recommendations for improvements and efficiencies. Document and map a target state process that we can use to train our team on the new process.
Virtual Internship Opportunity: Marketing
Our organization is able to offer a virtual internship opportunity for 1 or 2 marketing students or teams. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email Primary contact : Shelley-Anne Vidal, Vice-Chair Secondary contact: (Name, job title)
Grant Research & Writing
As a growing nonprofit, we are looking to diversify our funding sources. Students can work individually or in teams to support us in writing various grant applications. Researching grant opportunities Writing out applications