MacEwan University

Edmonton, Alberta, Canada

Student Profile: Students in this course are in their 3 year of the Journalism program. These students can be expected to have intermediate understanding in this project area. Skills already have: Foundational interviewing skills Foundational story development skills Intermediate professional writing skills Skills to be developed: Interpersonal skills Professional communication skills Critical thinking skills Writing for an audience

MacEwan University

Edmonton, Alberta, Canada

Students in this course are in their 3rd or 4th year of their program. These students can be expected to have an advanced understanding in this project area. The students will form from the Marketing program and the Design program. Each team will have one dedicated design student per group. Shared Learning Objectives: Develop effective communication and collaboration skills. Apply theoretical knowledge to practical scenarios. Enhance problem-solving and critical thinking abilities. Different Learning Objectives: Marketing Students: Focus on market research, strategy development, and data analysis. Design Students: Emphasize creative design, prototyping, and visual communication.

MacEwan University

Edmonton, Alberta, Canada

Student Profile: Students in this course are in their 3rd or 4th year of Design program. These students can be expected to have an advanced understanding in this project area. Skills already have and skills to be developed: Communication: Written skills demonstrated in rationales and requirements documentation. Verbal skills when presenting your work during interim and final critiques. Professionalism: Active participation in critiques and meeting of deadlines. In addition, for design students: Collaboration and Teamwork: Working in teams of 4 as well as with a community partner and their specific needs Problem-solving Technological Agility

MacEwan University

Edmonton, Alberta, Canada

Students will be learning to: Identify and describe the foundational theories of professional communication. Examine the complex and diverse organizational, institutional or societal context(s) of internal and external communication. Analyze stakeholder needs and audience characteristics, also information preferences. Identify the key players and the "client" in a professional communication project. Determine the goal and objective(s) of transferring information to an internal or external audience. Choose the most suitable format(s) for delivery of the communication with particular emphasis on digital modes: their relative strengths and key characteristics. Evaluate messages for consistency with audience characteristics and preferences. Evaluate the success of the communication: did it "fit" the audience, achieve the objective and the goal. Discuss formal (and individual) codes of professional and ethical conduct in professional communication.