-Conducted extensive market research to identify consumer insights and define the target audience.
-Executed a branding benchmarking study of the cryptocurrency industry to design a new brand identity.
-Designed and implemented a cross-platform social media strategy, increasing followers by 40% within 2 months.

-Developed a data-driven growth marketing strategy, conducting interviews with potential customers and executing A/B testing to improve messaging, enhance audience targeting, and implement follower engagement strategies, increasing social media audience engagement by 90%.
-Optimized content creation by introducing new post formats, and tracked performance through social media A/B testing, increasing the average monthly reach by 30%.
-Crafted a content publishing and engagement strategy centered on social media algorithms, to increase monthly reach, impressions, and audience engagement.
-Developed customized flyers and banners aligned with specific conference themes as part of the Seed Business Fairs strategy, securing 20 new business leads and 5 new customers.
-Achieved a 10% increase in upsell opportunities through a content and email marketing strategy.
-Used a Notion CRM to keep track of chambers of commerce, and conducted cold-calling and email outreach through Mailchimp and Bria Phone to schedule meetings, and explore potential collaboration for Seed’s press release.
-Utilized Google Analytics and Metricool to monitor marketing metrics, oversee Ads, social media performance, and analyze web conversions to assess the effectiveness of marketing strategies.

-Elaborated detailed sales and marketing metrics reports to provide accurate insights for decision-making.
-Implemented innovative data-driven digital marketing strategies, contributing to the enhancement of audience targeting and engagement, resulting in a 33% increase in Marser annual sales in 2023.
-Coordinated, proofread and edited corporate marketing materials, such as business presentations and flyers.

-Crafted an omnichannel acquisition strategy, integrating paid ads, webinars, content marketing, referrals, and partnerships, resulting in a 50% increase in client acquisition and 30% more leads.
-Promoted partnerships with 4 debate conferences, 3 NGOs, and 2 government organizations, facilitating cross-promotion, improving the brand reputation, and connecting directly with the target audience.
-Utilized Google Forms to collect potential client contacts and maintained communication through WhatsApp and phone calls to nurture the lead, resulting in 200 course sales to 70 clients. 
-Designed social media branding and identity, as well as visually appealing promotional materials such as flyers, posters, banners, booklets, and digital presentations.
-Managed the web e-commerce and blog, optimizing content for SEO and achieving a 40% increase in traffic.
-Created and edited content for TikTok and Instagram Reels, reaching 10,000 people and getting over 40 leads.