Scaling Strategy for Give Wear

Give Wear, a mission-driven clothing brand, seeks to enhance its impact by developing a comprehensive scaling strategy. The project aims to analyze the competitive landscape to identify opportunities and threats, refine the pricing and donation model to ensure sustainability and appeal, and optimize marketing and e-commerce strategies to boost brand awareness and customer engagement. The goal is to create a strategic plan that aligns with Give Wear's mission of donating a portion of profits to causes chosen by customers, while also increasing overall impact and market presence. This project provides learners with the opportunity to apply their knowledge of business strategy, marketing, and e-commerce in a real-world context, focusing on a socially responsible brand.

Mobile Web Development for GiveWear’s E-Commerce Platform

GiveWear is a purpose-driven clothing brand with a growing online presence. We’re seeking support from students to help improve our mobile web experience for customers. This project will focus on enhancing the usability, design, and functionality of our Shopify-based website on mobile devices. Students will engage in the following activities: Review and analyze our current mobile site experience Identify key areas for improvement in UI/UX, performance, and responsiveness Propose and implement front-end updates using Shopify's theme editor (HTML, CSS, Liquid) Test the updated site for performance and compatibility Document changes and provide recommendations for future improvements The outcome of this project will be a smoother, more engaging mobile shopping experience for our customers, contributing directly to GiveWear’s mission of blending fashion and social impac