Graphic design / Social Media Asset Creator

Project OverviewPlanetary CARE is rapidly building out our global launch program, broadening our reach from a core crew out to our global network and beyond. To do this, we’ll be activating a new website, social media tools, newsletters, and more. We're looking for a talented, creative student to help us with the creation of new graphic design assets to support this launch!Our ideal match has experience with (or is excited to learn!) style guides, templates, social media planning and execution, as well as various iterations of marketing materials.Project ScopePlanetary CARE needs a team of talented creatives with a strong understanding of business needs.The team / project will cover but not be limited to:Creative: Logo design - [can use multiple if available]Leverage existing Brand concept to design a new logo for Planetary CARECreative: Social Media Manager and Content Creator (graphics)PLANNING: Collaborate with Planetary CARE Social Media Manager to:Craft SM strategyExtend strategy to content calendar and planCreate templates for various social platformsDEVELOPMENT: Create and curate graphics assets for launchEXECUTION: Activate and measure social media planCreative: Photographer - [can use multiple if available]Shoot, edit, and curate original photography for use by Planetary CARE in digital and print applicationsSuccessful candidate(s)Team must have a strong understanding of design fundamentals and a wide range of experience in multi-channel media design and production that will elevate our visual representation across digital / email, website, and social channels.We require independent self-starters who help us go from zero to running, as we have very little content today. It’s a great opportunity to build something new and have a huge impact with a team working to drive change at the intersection of food and climate.This project provides a unique opportunity to drive the visual identity and presence of an early-stage, global startup. The student will interface primarily with the Marketing Director, and can expect to collaborate with many other members of our global Marketing Circle.SKILLS AND EXPERIENCE1-2 years experience producing design & creating assets for marketing departments, and/or agencies.A well-rounded skillset and ability to think creatively and solve for the necessary design application.Passion for visual design and can understand both print and web applications. Ability to provide content for various campaign applications: digital (email, social, paid, display), web , etc.Expertise in typography, layout, concept ideation. Adaptive design eye and skillset.Deep understanding of social media graphic formats and video editing needs and current trends.Comfortable using collaboration tools including Canva, Slack, Google Workspace, Zoom, MuralOutstanding written and verbal communication skills.Strong attention to detail for constant accuracy, self-motivated with strong decision-making capabilities.REQUIREMENTDesigner must have high proficiency in and independent access to Adobe Creative Suite: Photoshop, Illustrator, In Design.

Website Development

Positions available: 1We would like a new website for our organization. We are considering Squarespace but are open to other platforms as well. Our current website is on Webnode. We would like to work with students to develop a new website for us. Students should be prepared to:Conduct a needs analysis to determine which platform is most suitable.Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website.Provide training on updating and maintaining the site.

Digital Ads Project

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will:Evaluate recent successful user-generated campaigns, preferably in our sector identify media outlets that are most beneficial to share our storyGoogle Ads, Facebook Ads, IG Ads set up and testingCampaigns for digital to drive new user acquisitionAffiliated marketing channelsAd sense/ wordpress related tasks.Other advertisement creation support If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.A student with experience in online ads channels is a fit for the project.

Brand Identity and Graphic Design

Number of individual students required: 5 studentsORNumber of students required to work in team: 5 teams of 2-3 studentsQuokka Brew, the market's first caffeinated Jitterless Coffee, needs some branding and graphic design help! We are looking for students that can help amplify what makes us unique and create better messaging for our brand. This would include working with our Creative Director to come up with viral marketing campaigns, content creation, and the creation of branded graphic designs. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!We believe this project will require:Research to define our unique brand position and create consistent promotional messagingViral marketing campaigns that align brand awareness and brand positioningUsing tools like Adobe Illustrator and Photoshop to design prototypes that can be implemented into our marketing collateralWe will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.