Digital Marketing strategy to launch and get first users

Civita-Laurea is a new Start-Up in education, that has the vision of building a new educational paradigm, using AI to reinforce the connection between professors and students, and rethink the way that the teaching-learning process is developed measure today. As our vision is ambitious, and our bet is big, we need some digital marketing strategy that allows us to launch and shine from the first minute and in a way that represents us according to our vision and goals. So, we need your help! We are looking for teams that can help amplify what makes us unique and create the best messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, one-page creations, and more! As we are starting, we are flexible with new ideas that help us to design consistency between our vision and our image. We believe this project will require: Market analysis and research to define our unique brand position and create consistent promotional messaging A branding guide that includes what type of messages will represent us better, what type of visual content we should create, which are our keywords, etc. A suggested program of content to be published in social media like Facebook, LinkedIn, Instagram, and Twitter, based on the road map estimated for the next three months and some ideas to continue after those. Using the best available tools according to design visual content that can be implemented into our brand communication. We will give you access to organizational assets to support this project such as the co-founders, website, and all the necessary information to give life to your ideas about the brand identity in the digital market. We can also suggest names of competitors to research. Finally, we expect that students work but are not limited to WordPress and no-code layout mockups (like canva.com ). If the student also speaks Spanish it will be a bonus skill that we would love, but is not mandatory at all.