Social Media Content Strategy for MODASTY.COM

MODASTY aims to enhance its online presence and drive more traffic to its website through a well-structured social media content strategy. The project involves understanding the target market and the range of products and services offered by the company. Learners will review existing marketing content and create engaging posts, emails, and blogs tailored to the audience's preferences. The project also requires the deployment and scheduling of this content according to a predefined social media calendar. By keeping the company's social media channels up-to-date, the goal is to increase brand visibility and customer engagement. This project provides an opportunity for learners to apply their marketing knowledge in a practical setting, focusing on content creation and strategic planning.

Modest Fashion Digital Content Creation

MODASTY advertises thousands of modest fashion items online. We hope to create engaging, high-quality digital content that enhances MODASTY’s brand presence, promotes modest fashion, and drives audience engagement across social media and digital platforms. We would like students to help us create content that is aligned with our vision, mission, and sector. Tasks & Activities: 1. Content Planning & Strategy Research modest fashion trends, influencers, and industry news. Develop a weekly content calendar aligned with MODASTY’s brand identity. Brainstorm creative ideas for social media posts, blog articles, and video content. 2. Content Creation & Design Design visually appealing graphics, carousels, and infographics using Canva or Adobe tools. Create short-form videos (Reels, TikToks, YouTube Shorts) showcasing styling tips, brand highlights, and behind-the-scenes content. Write compelling captions, blog posts, and social media copy optimized for engagement. 3. Social Media Management & Engagement Schedule and post daily content on Instagram, TikTok, Facebook, LinkedIn, and Pinterest. Engage with the community by responding to comments, messages, and mentions. Track and analyze post-performance using analytics tools (Meta Insights, TikTok Analytics, etc.). 4. Collaboration & Brand Partnerships Coordinate with brands on MODASTY’s marketplace for promotional campaigns. Identify and engage with modest fashion influencers for potential collaborations. Assist in organizing digital events, such as Instagram Lives or styling workshops. 5. Trend Analysis & Performance Optimization Stay updated on emerging social media trends, hashtags, and challenges. Optimize content based on analytics insights to improve reach and engagement. Conduct A/B testing on different content formats to determine what resonates best with the audience.

Virtual Internship Opportunity: Digital Marketing & SEO

The primary focus for the student will be: Familiarizing themselves with our target market, products and services. Reviewing and creating marketing content in the form of posts, emails, and blogs. Deploying and scheduling content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus: Recommending search engine optimization (SEO) strategies so our materials are easily accessible. Recommending changes to advertising and PR materials Evaluating our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.