Advertising & PR Campaign Plan

We would like to employ a modern and cost-effective PR and Advertising campaign that consists of Content Marketing/Thought Leadership, Case-Studies, Social Media, Email Marketing, Halo-Effect PR Announcements and Explainer Videos. Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope. Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks. Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization. Their campaign book will include the following information: Situation analysis (Research methodologies, data, and findings). Problems and opportunities (SWOT). Strategy section (Marketing goal, IMC objectives and strategies). IMC tactics section (Creative strategy, recommendations, and plan). Implementation section (Budget, schedule, and HR considerations). Evaluation guidelines (How will campaign success be measured).