Level Up - Social Media Content Producers

Number of students required to work in team: ( 2 teams of 4 students)This project could appeal to students in digital marketing programs or media production.Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. The main tasks for this project will be:· Create video content for all social media platforms· Create image content for all social media platforms· Ensure content is timely and on-trend· Working closely with SEO and content specialist/marketing teamOur ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

PSA Videos and Digital Awareness Tools

Project SummaryCreate relevant Public Service Announcement videos and other Digital Awareness materials.Project ScopeCreate innovative and market trending digital communication tools to target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD).Project ObjectiveCreate multi channel digital resources including but not limited to:PSA, Awareness video, Clinic resourcesOther duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, discovering how we can change the behaviour to maximize awareness and boost advocacy.