- Location
- Aurora, Ontario, Canada
- Bio
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Hi! I am a 4th Management specialist with a Marketing focus and strategy and Innovation focus, minoring in Economics and Cinema minor at UofT who hopes bring a diverse skillset to the non-profit project management and promotional industry. I am also a candidate possessing professional Marketing, Strategy and Innovation related experiences, and open to exploring all career opportunities and learning from all individuals. Feel free to reach out: tiffanyzl.yang@mail.utoronto.ca
Skills:
- Proficient in using Microsoft Office Suite (Excel, PowerPoint, Word) and Adobe Creative Suite to prepare financial statements and analyze financial data, providing valuable insights for business decision-making.
- Experienced in developing and implementing advanced marketing and operational strategies to create effective marketing plans and optimize product design, resulting in increased business performance.
- Effective leadership skills with the ability to collaborate with teams, organize resources efficiently and manage time effectively to deliver successful marketing campaigns.
- Strong verbal and written communication skills, with fluency in both English and Chinese (mandarin), facilitating effective communication with diverse stakeholders.
- Skilled in analyzing complex business problems and providing high-quality solutions that meet stakeholder needs, using a data-driven approach to achieve optimal outcomes. - Portals
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Toronto, Ontario, Canada -
Toronto, Ontario, Canada
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- Categories
- Advertising Community engagement Customer segmentation Search engine optimization Social media marketing
Skills
Socials
Latest feedback
Individual endorsement
Learner feedback
Individual endorsement
Learner feedback
Learner feedback
Achievements
Recent projects
Student Marketing Assistant
We would like students to help us with marketing (including creating content) that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. At Koble we have created a better and easier way to find and buy concert tickets! Our slogan is Connecting Fans with Bands. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that provides true value to our customers. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Content Marketing Strategy & Execution
The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!
Social Media Video Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. * create posts via video editing * engage with social media audience * increase follower base in Instagram, Tiktok, and YT Shorts Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Social Media Content Creation
The Social Media and Blog Content Creation internship is an 80-hour program designed to provide interns with practical experience in crafting engaging content primarily for LinkedIn and blog platforms. Interns will work closely with our content marketing team to produce high-quality written and visual content that aligns with the organization's branding and messaging. This internship offers a unique opportunity to develop content creation skills, enhance writing abilities, and gain insights into audience engagement on professional platforms. Internship Components: 1. Content Creation (40 Hours): Produce well-researched, industry-specific blog articles on relevant topics. Develop engaging LinkedIn posts and articles that showcase thought leadership. Create compelling visual content to accompany written pieces. 2. Blog Management (15 Hours): Learn to use content management systems (CMS) for blog publishing. Optimize blog posts for SEO to increase organic reach. Schedule and publish blog articles according to a content calendar. 3. LinkedIn Engagement (15 Hours): Manage the organization's LinkedIn page, posting content regularly. Engage with the LinkedIn audience, respond to comments, and foster meaningful discussions. Build and nurture connections with industry professionals on LinkedIn. 4. Analytics and Insights (10 Hours): Analyze social media and blog performance metrics, including engagement, reach, and click-through rates. Provide recommendations for content optimization based on data insights. 5. Collaboration and Learning (10 Hours): Collaborate with the content marketing team to align content strategies. Participate in knowledge-sharing sessions to enhance content creation skills.
Work experience
Strategic Marketing and Partnership Developer
Fifteen Love
June 2025 - August 2025
• Executed comprehensive market and social media audit by analyzing competitive positioning, partnership white-space, and Gen Z engagement trends; generated 5 execution plans and tennis tournament network outreach template
• Coordinated brand activations at the National Bank Open and fitness studios (Sweat & Tonic, Rumble Boxing) by aligning event messaging with youth mental health goals; enhanced audience engagement and brand resonance
• Developed strategic sponsorship and influencer pitch deck to support Fall 2025 outreach for the National Bank Open 2026; commended by leadership for clarity, strategic insight, and alignment
Social Media Intern
SurveyMonkey
May 2024 - August 2024
• Produced cross-platform social copy and campaign briefs in collaboration with designers across Instagram, Facebook, LinkedIn, YouTube, and Twitter; delivered 3+ weekly assets aligned with brand tone and product messaging
• Evaluated 15 SaaS peers through competitive benchmarking audit to identify social media best practices; shaped fall editorial pillars adopted by the senior content team
• Partnered with content and creative teams in weekly brainstorms to map assets for product launches and campaigns; strengthened platform alignment and campaign direction
Marketing Coordinator
New College Student Council, University of Toronto
August 2023 - April 2024
• Executed Gen Z-focused content calendar and created digital assets across email and social platforms; boosted participation in high-visibility campaigns and campaign reach by 40%
• Streamlined campaign execution by creating an internal marketing playbook; reduced turnaround time for high-visibility campaigns by 30%
• Collaborated with 40-member planning team to market and execute the first annual Semi-Formal post COVID-19; drove 500+ ticket sales and generated $5,000 in revenue
Social Media Marketing Manager
Fresh7Baskets
Toronto, Ontario, Canada
June 2023 - June 2024
• Directed end-to-end marketing campaigns for frozen seafood products; analyzing consumer trends and coordinating with manufacturing, warehouse, and retail partners, driving a 10% lift in product sales
• Implemented and executed cross-platform content strategy (Instagram, WeChat, TikTok); strengthened brand image and consumer engagement, boosting website traffic by 20% and accelerating social media follower growth
Education
Master of international business, International Business
Queen's University
August 2021 - April 2027
Personal projects
Marketing Audit for Air Canada
October 2024 - November 2024
https://www.linkedin.com/feed/update/urn:li:activity:7268366763124293636/• Researched competitive branding strategies, identifying key differentiators and opportunities for improvement in customer perception.
• Advised detailed recommendations for a cohesive brand strategy, including updated messaging and a refreshed visual identity.