Simple CRM Development for Supper Club YVR . Catering

The main goal for the project is to create a simple CRM system for Supper Club YVR that includes calendar management, client and event information, and the ability to move projects at different statuses. Additionally, it would be a plus to be able to generate smart files. This will involve several different steps for the students, including:- Understanding the needs of Supper Club YVR in terms of calendar management, client and event information, and project status management.- Developing a user-friendly interface for the CRM system.- Implementing the ability to move projects at different statuses within the CRM.- Integrating the functionality to generate smart files within the CRM system.

Digital Marketing Strategy & PPC Campaign

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?increase Organic Traffic: The main objective is to drive more organic (non-paid) traffic to a website by optimizing its content, structure, and other elements to rank higher in search engine results pages (SERPs).Improve Search Engine Rankings: You will work to enhance our website's position in search engine rankings for specific keywords and phrases relevant to the business or content.Enhance User Experience: SEO is not just about pleasing search engines; it also involves creating a positive user experience. You will aim to make a website more user-friendly, ensuring visitors can easily find the information they seek.Keyword Research: Identify and target relevant keywords that potential visitors are likely to use when searching for products, services, or information related to the website's content.On-Page Optimization: Optimize individual pages on the website by improving elements such as meta tags, headers, images, and content to align with targeted keywords and improve search engine visibility.Off-Page Optimization: Build high-quality backlinks from reputable websites, social media platforms, and other online channels to enhance the website's authority and credibility in the eyes of search engines.Content Strategy: Develop and execute a content strategy that involves creating high-quality, relevant, and engaging content to attract and retain visitors. Content is a crucial factor in SEO success.Technical SEO: Address technical aspects of a website, such as site speed, mobile responsiveness, and crawlability, to ensure that search engines can easily index and understand the content.

driving online visibility, improving search engine rankings, and optimizing website performance along with PPC

increase Organic Traffic: The main objective is to drive more organic (non-paid) traffic to a website by optimizing its content, structure, and other elements to rank higher in search engine results pages (SERPs).Improve Search Engine Rankings: You will work to enhance our website's position in search engine rankings for specific keywords and phrases relevant to the business or content.Enhance User Experience: SEO is not just about pleasing search engines; it also involves creating a positive user experience. You will aim to make a website more user-friendly, ensuring visitors can easily find the information they seek.Keyword Research: Identify and target relevant keywords that potential visitors are likely to use when searching for products, services, or information related to the website's content.On-Page Optimization: Optimize individual pages on the website by improving elements such as meta tags, headers, images, and content to align with targeted keywords and improve search engine visibility.Off-Page Optimization: Build high-quality backlinks from reputable websites, social media platforms, and other online channels to enhance the website's authority and credibility in the eyes of search engines.Content Strategy: Develop and execute a content strategy that involves creating high-quality, relevant, and engaging content to attract and retain visitors. Content is a crucial factor in SEO success.Technical SEO: Address technical aspects of a website, such as site speed, mobile responsiveness, and crawlability, to ensure that search engines can easily index and understand the content.Audit Current PPC Campaign & Have actions to implement

Hybrid Model AI Chatbot and Admin Panel for Catering Service

The main goal for the project is to create a hybrid model AI chatbot and an admin panel for Supper Club YVR, a private dining and catering company. The project aims to enhance customer experience through an intuitive booking process, combining structured decision-making with conversational AI.This is a more detailed process layed out.Step 1: Initial Inquiry- The client visits the website and completes a short inquiry form providing basic event details (e.g., event type, date, number of guests).- Upon submission, an automated email is sent to the client outlining the booking process.Step 2: Menu Selection- The client is presented with two options for menu selection:a. Pre-Set Menus:- Clients can browse through existing menus categorized by style (canapé, family style, tasting menu, buffet) similar to an e-commerce shopping experience.- They can choose a menu directly from these curated options.b. Personalized Menu via Chatbot:- The chatbot engages with the client to collect detailed preferences, such as dietary restrictions and event specifics.- It suggests a custom menu based on the collected information, considering dietary needs (avoidance or accommodation).Step 3: Menu Customization- The suggested menu is interactive, allowing clients to swap dishes. If a beef pasta dish is not suitable, they can click to see other options and select an alternative.- This step includes visual prompts or dropdowns for each dish to facilitate easy modifications.Step 4: Upselling and Add-Ons- Once the menu is tailored to the client's satisfaction, the chatbot presents upselling options such as special dishes, courses, or premium ingredients to complement their selections.Step 5: Additional Services Inquiry- The chatbot then inquires about additional needs:- Rental equipment required for the event.- Beverage services, offering various options from non-alcoholic beverages to premium bar services.- Any other specific requests or services needed for the event.Step 6: Review and Finalization- Clients are shown a summary of their selections, including the customized menu, upselling options chosen, and additional services.- They have the opportunity to review and make any final adjustments before submitting.Step 7: Quote and Confirmation- After the client submits their final selections, the backend system compiles the information into a detailed quote.- The quote is reviewed by your team and then sent to the client for confirmation.Step 8: Booking Confirmation- Once the client approves the quote, they confirm the booking.- The system sends a final confirmation email with all event details, menu selections, and any next steps required from the client.