Brand Identity and Graphic Design

Civita-Laurea is a new Start-Up in education, that has the vision of building a new educational paradigm, using AI to reinforce the connection between professors and students, and rethink the way that the teaching-learning process is developed and measure today. As our vision is ambitious, and our bet is big, we need some branding and graphic design that represents us accordingly. So, we need your help! We are looking for teams that can help amplify what makes us unique and create the best messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations, and more! As we are starting, we are flexible with new ideas that help us to design consistency between our vision and our image. We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo proposal that highlights brand awareness and brand positioning A branding guide Using the best available tools according to design prototypes that can be implemented into our brand communication. We will give you access to organizational assets to support this project such as the co-founders, website, and all the necessary information to give life to your ideas about the brand identity. We can also suggest names of competitors and comparators to research. Finally, we expect that students work with some suggested but not limited, branding apps, to be connected to node apps, such as WEBFLOW and even no-code layout mockups (like canva.com )

APPLY MAR 3 - LEVEL UP -- Build Your Amazing Portfolio - Video & Graphic Content

Positions Available: 5 Students Any combination of: Graphic Arts and/or Video/Animation Creation and/or Solid Experience in building solid organic presence on Pinterest, Instagram, Tik Tok We want amazing content and you want an amazing portfolio of work you can share at your future interviews - we have a match ... We have a range of creative projects on our wish list and we're looking to work with creative and ambitious students to produce relevant, engaging blog, video and graphic content for our website and social media channels. We are modern, ambitious, entrepreneurial and we already employ industry leading marketing tools that you will have a chance to work with during your project Shopify, Klaviyo, Lucky Orange, etc.). Our core business at Werrv ( https://werrv.ca/ ) is selling parts and accessories to Recreational Vehicle (RV) and Boat owners, but don't think it's boring - we are different. We're even on Tik Tok now... Bonus if you're interested in #vanlife . Content may be in the form of short form social media posts, Infographics, Videos, Animation, 3D product models and a wide range of Graphic Assets. We are looking for a high quality of content aligned to our brand and helping our customers to make informed buying decisions with a comfortable customer experience. Students may also be able to develop advertising messages and A/B test the results of various content in real time during the project to confirm the optimal fit for our customers. Project Scope 1) Onboarding - We'll share our knowledge - Gain familiarity with our context, including: company goals, competitive landscape, industry trends, our industry leading tools and our content priorities. 2) Prioritize – We'll work together to shortlist from our long list of content priorities considering strategic value, your aptitude and interests, potential level of engagement with our customers, ease of curation/creation from reliable sources, and relevance to target customer personas. We'll categorize by channel/type of content. 3) Create/Curate Content – Develop the content pieces identified above (graphic, video, infographic depending on your area of focus) and recommend a calendar/sequence of release dates for social media channel based content. 4) Live Analysis and Strategy Refinement – As a bonus, there is the opportunity for students to get live feedback/observation of their work based on A/B testing and, we have the "Lucky Orange" App that allows us to replay users' actual interaction with website content, noting things like how quickly they scrolled though content, where they clicked, etc. and the ability to post surveys and gain user feedback. Our website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.