Exciting eStore & Digital Marketing Opportunity! Growing Pharmaceuticals Market!

PROJECT DESCRIPTION: We are a growing startup company in the thriving pharmaceuticals sector looking for a bright and energetic student intern for a unique opportunity via remote work environment (virtual/calls). This team will be integral in the execution of a new eStore platform via digital e-commerce leader Shopify and digital marketing leaders Google and LinkedIn. The chosen intern will gain valuable experience and skills required in a growing entrepreneurial small business and market environment with a small energetic and interactive team and have the opportunity to learn the skills required to create, execute and market an eStore using leading tools such as Shopify, Google, LinkedIn, video/photo, email marketing and lead generation tools.

Brand Identity and Graphic Design

This project is flexible on how many students work on it.I sold my last company three years ago; it was a manufacturer of Point of Purchase displays. I started the company and ran it for 33 years while working with some of the largest consumer brands in North America. My experience includes brand standards, print production, new product launch, re-imaging existing brands, skilled at communicating with designers ( I had an in-house art department with four designers and two engineers).I have since started a new company that is relying on contract manufacturers to our products. These brands will be are being sold direct in a B2C online, and our focus is tech products to make mundane daily tasks easier and more convenient. Our products are sourced from manufacturers that build exclusively for private label importers like myself. We are tasked with creating our own brand identity for the product. This is an ongoing process; we add products regularly.We are looking for teams that can help amplify what makes us unique and create better messaging for our different product brands. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!We believe this project will require:Research to define our unique brand position and create consistent promotional messagingLogo and/or Name Proposal that highlights brand awareness and brand positioningA branding guideUsing tools like PhotoShop - Video editing programs like Camtasia-layout programs like Canva to design prototypes that can be implemented into our marketing collateral.We will give you access to organizational assets to support this project, such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Social Media Content Creation

We would like to work with a student, educate them about our brand and our area of expertise and create 52 posts for each of our 4 main social media channels. We have a content portfolio and all tools will be provided to enable the student to create on brand posts. We are looking for photos, videos and written content to be created and scheduled. We use canva and later for creating and posting. We use troller for project management and slack for communications. The project includes but is not limited to...meet and do an orientation to our team, brand, assets, target market, culture, technology and understand the scope of the project from the students perspective, decide on job title, job description and project outcomes and timelines.meet weekly to review progress according to the time line that we agree to in our orientation. In those meetings we will review the assets and the ideas that we have and the student has to come to an agreement on the contents of the 52 posts. create 52 posts that are relevant to our target market. Using existing photo, video and text assets, canva to create posts for instagram, later to schedule the posts. The student will have access to our shutterstock account, canva has access to images, videos and other graphic elements as well, and we have a stock pile of video, photo and textual assets that can also be used. Students are also welcome to use their own photos or video as long as we are using assets that we have paid for or have the rights to use. Our content calendar currently is scheduled: Monday - quote & mudra; Tuesdays - testimonials; Wednesday - mental health information or promotion; Thursdays - yoga posture analysis or other yoga education; Friday - promote atlas programming; Saturdays - anything goes; Sundays are currently psychedelic Sundays. We also post the full and new moons and about anything that we are doing that is relevant and interesting. the ideal incumbent will choose what 52 posts that they want to work on and we will provide the raw material or work with the student in gathering the raw materials and create posts that are in line with our brand and interesting to our target market. Then take those 52 posts and change them so that they are optimized for Facebook, Pinterest, twitter and linkedIn - open to other social media that the student in interested in working with. We will track the statistics for the posts that are used during the work placement so that we can see how effective the post are and if the posts engage our audience. We will provide feedback and statistics along the way and at the end we are happy to provide a formal report and the students work, letters of references and/or act as a reference if required. If we are a good match with the student there is a high chance that we will offer the student a paid internship as we are looking to find the right person for our team for this role.

OneProsper Digital Library Project

The intern will create a digital library of books in Box.com to help students in India to learn English. This resource will be used as part of the English Learning Buddy Program, a student volunteer program that connects girls from low income families in India that are highly motivated to learn English with Canadian high school students. Please click on the below link for more information on the English Learning Buddy program. https://www.oneprosper.org/buddy/Responsibilities:ResearchThe intern will research children's books, that are available for free in HTML and PDF on the website https://www.fadedpage.com that are best suited for reading popular children's stories. For example, Charlotte's Web, Charlie and the Chocolate Factory. Analysis The intern will categorize each of the twenty (20) selected books according to reading level - Beginner, Intermediate, AdvancedWritingThe intern will write reading comprehension questions for each of the selected twenty (20) books. The reading comprehension questions will be organized by chapter and will test students comprehension of the preceding chapter. The intern will create an Answer Key for the reading comprehension questions. The intern will create a list of ten (10) curated discussion topics to be used by tutors and students to practice their spoken English Skills. The discussion topics can be any topic that advances cultural understanding between students living in India and Canada. For example, students can discuss their favorite holidays and how they celebrate these holidays.