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Recent projects
Pickleball Internship - Marketing in Sports
The primary focus for the student will be: Assist Partnerships manager in day-to-day Marketing initiatives New partnership outreachHelp to structure new marketing processesBring creative marketing ideas to the teamReach out and support current partnersIdentify new partnership opportunitiesWork collaboratively in a small creative team to grow the sport of pickleball
Evaluating and Growing Pickleball Influencer Marketing Campaigns
The main goal of this project is to use a data-centric approach to evaluate and grow Selkirk Sport's internal influencer marketing campaign. This will involve several different steps for the students, including:- Analyzing existing agreements and contracts.- Developing a framework for contract renewals and new influencers, based on data.- Researching and evaluating potential influencers.- Developing a strategy for engaging and managing influencers.- Optimizing the influencer marketing campaign.