Valemount Network - Phase 1 Spring/Summer 2024
Phase 1 May 2024 - June 2024 || Phase 2 June 2024 - July 2024The goal of this project is to continue three work streams for Valemount Network from the Winter funding phase including updating the branding, look and feel across Digital platforms and designing two planned products: 1) updating and refining Valemount website, LinkedIn and Teams branded look and feel and standardizing and enhancing across platforms; 2) an expert Academy stream including potential Risk Management, AI and (Customer) Experience; and 3) designing a fractional C-Suite content channel with a focus on CISO. WHAT TASKS WILL STUDENTS NEED TO COMPLETE TO ACHIEVE THE PROJECT GOAL?Workstream 1: define and execute a repeatable process to onboard C-suite including helping them refresh their website and LinkedIn and connect to our Valemount Network online presenceWorkstream 2: participate in the development of our Expert Academy offerings including the planned academies in Risk Management and the potential academies of AI Academy and (Customer) Experience. Role will include helping update proposal materials and delivery toolkits and as well work on research and writing senior executive PoVs leveraging AI to both write and edit the points of view.Workstream 3: Further refine the fractional C-suite go-to-market offerings with a focus on building out a content channel for CISOs targeting the small and medium business segment. (Workstream 1 largely has a renewing team; but we are open to "experts" in the use of LinkedIn and their group functionality. Workstream 2 has existing team members renewing but probably could use one new team member per academy target. Workstream 3 has one renewing member and could use 1 - 2 members who are new who ideally have a background or interest in Cyber Security.)The final due date for the Phase 1 is June 30, 2024. Please set this as the due date when accepted.
New Product Design - Expert Academies
What is the main goal for this project?The goal of this project is to design and test key Valemount products for new products: an executive expert academy offering - Risk Academy; AI Academy; Digital Academy; Customer Experience Academy - including pricing and market testing, onboarding of senior executives; and designing a fractional C-Suite with a focus on Chief Marketing & Sales, Chief Risk Officer, Chief Data Scientist, and CIO including marketing approach, as well as updating Valemount Teams channels including project planning, billing, and other services.
New Product Design - Expert Academies
What is the main goal for this project?The goal of this project is to design and test key Valemount products for new products: an executive expert academy offering - Risk Academy; AI Academy; Digital Academy; Customer Experience Academy - including pricing and market testing, onboarding of senior executives; and designing a fractional C-Suite with a focus on Chief Marketing & Sales, Chief Risk Officer, Chief Data Scientist, and CIO including marketing approach, as well as updating Valemount Teams channels including project planning, billing, and other services.
Valemount Phase 2 Winter 2024
Phase 1 November 2023 - January 2024 || Phase 2 February 2024 - March 2024The goal of this project is to continue phase 2 of three work streams for Valemount Consulting including updating the branding, look and feel across Digital platforms and designing two planned products: 1) updating and refining Valemount website, LinkedIn and Teams branded look and feel and standardizing and enhancing across platforms; 2) an executive coach offering, including pricing and market testing, onboarding of senior executives; and 3) designing a fractional C-Suite with a focus on Chief Compliance Officers, Digital Marketing Executives, CISO, and Treasury.
Valemount Consulting Website & LinkedIn Refresh
Our company is a fractional c-suite and consulting company. We are looking to refresh our website and our corresponding LinkedIn profile with current information and bios. We would like to collaborate with students to redesign and refresh both the website and the LinkedIn profile for the company. This will involve several different steps for the students, including:reviewing the existing websitedevelopment of a redesign template page by pageupdating the website copy and graphicsadding new tabs as needed researching best practices for website design to maximize the number of hits for the website recommendations for new key words to help the search status for the websiteBonus steps in the process would also include:Recommending website improvements based on findings.
#2 - LinkedIn - Website and social media development (paid bonus)
Valemount is partnering with the Risk Management Association of Toronto. We are interested in website development to support our new partnership and launch of learning series courses (In person seminars, conferences, and online learning) for Risk Management Professionals. We would like to work with students to develop a new website for us. Students should be prepared to:Help reconcile different platforms in use (Wix, Shopify, EventBrite)Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.Help us with supporting tooling/technology, including payment, billing, scheduling.Help us with social media management and moderation (using discord, LinkedIn or other)
#1 - FIB - Website development (paid bonus)
Valemount is creating a new Valemount Foundation. We are interested in website development to support our new organization. We would like to work with students to develop a new website for us. Students should be prepared to:Help reconcile different platforms in use (Wix, Shopify, EventBrite)Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.Help us with supporting tooling/technology, including payment, billing, scheduling.Help us with social media management and moderation (using discord, LinkedIn or other)
#3 - Digital Corporate and Product Strategy
Valemount is working with a confidential client to update their Digital Corporate and Brand Strategy. We are interested in technology, analytics and business skills to help do the external research and internal research to define and share this strategy and corresponding roadmap. Students should be prepared to:Do external 3rd party research from sites like GartnerCreate summary PowerPoint slides to show results of surveyDevelop business and technology capability modelsDefine overall business and technology roadmapsOverall write formal reports presented to executives
Website & LinkedIn Development
Our company is looking to enhance our brand identity, revamp our online presence, and strengthen our position in the digital landscape. This project will update our website and LinkedIn online. Below is an overview of the key components of this initiative:Understanding the company's story, mission and vision statements.Reconstructing branding look and feel. General website and LinkedIn updates, with our assistance in providing the content.Updating resumes and bios.Updating planned offering tabs e.g., Executive Coach.Providing training on updating and maintaining the website.Researching Search Engine Optimization requirements for us to improve rank on Google.