AI-Powered Inventory Optimization Project

The goal of this project is to use AI to better understand our over 26,000 SKU's, our buyers who have purchased the products, what categories they are in, and what they may be interested in purchasing from our existing inventory. This will involve several different steps for the students, including:- Analyzing our existing dataset of SKU's, buyers, and categories.- Developing an AI-powered recommendation system to suggest products to buyers based on their past purchases and preferences.- Optimizing software runtime performance and assessing areas for improvement.- Researching other variables that can improve the quality of product recommendations.- Accounting for additional variables in the recommendation engine software.- Testing the developed software and making improvements based on additional data.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.We would like to work with students to design a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.

Industry Analysis for TrustClarity Inc.

The main objective of this project is to provide industry analysis and determine or recommend weather we should focus our efforts on one industry of sellers, or continue with our industry agnostic customer strategy. This will involve several different steps for the students, including:- Analyzing our existing customer base and industry trends.- Researching customer needs and preferences for our products.- Developing a strategy for targeting specific industries.- Identifying potential opportunities for growth in the chosen industry.- Evaluating the potential risks associated with focusing on one industry.- Developing a comprehensive report outlining the findings and recommendations.

Analyzing Industry Data

Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.We would like to collaborate with students to identify key market trends and assist in our go-forward plans.This will involve several different steps for the students, including:Familiarizing themselves with our products, target market, and industry.Analyzing growth trends, stagnation patterns and decline analytics.Identifying areas of promising innovation and areas that are slowing down.Bonus steps in the process would also include:Recommending strategies to best position our company.Specifically, Sub Projects could include:Building Models to Calculate our true TAM, SAM and SOM: https://www.thepowermba.com/en/blog/tam-sam-somIndustry Focus Recommendations, by customer category: Manufacturers, Distributors, Project Implementation Companies, Etc., (What is the market Size for Each, by Geographic Region)Industry Events (ii.e. The Chip Act,, and how we can get involved).Market Expansion - What are metrics to show potential investors that our overall target market is Expanding (I.e. Supply of excess is growing for the short term due to supply chain inefficiencies that are catching up. However the surplus of inventory, is decreasing the value of these goods in the short term.) How can we show investors there is a lot of opportunity here.